Angela McKenna is the President and Founder of Omera Press, an independent publishing and marketing company dedicated to helping authors build visibility, credibility, and long-term authority. An award-winning middle-grade author writing under the pen name Annie Mack, Angela understands firsthand the challenges writers face when bringing a book to market. Since beginning her publishing career in 2005, she has worked with authors, entrepreneurs, speakers, and thought leaders to transform manuscripts into strategic business assets that open doors to media, speaking opportunities, partnerships, and lasting influence. Through Omera Press, she provides guidance on publishing, branding, marketing, and audience development, helping clients navigate an industry that can often feel overwhelming and inaccessible.
Angela is also the creator of the Trifecta Authority Model, a framework that helps authors and entrepreneurs build authority through the strategic alignment of credibility, visibility, and presence. The model challenges conventional thinking about platform growth by emphasizing meaningful engagement, trusted expertise, and real-world relationships rather than vanity metrics alone. Her mission is simple: to help aspiring authors navigate the often-daunting processes of traditional publishing while empowering them to create meaningful alternatives when that path is not the right fit. She believes that publishing should be transparent, accessible, and focused on the author's long-term success. Known for her mission, "Indie Doesn't Mean Invisible," Angela champions a strategic approach to publishing that helps authors build careers—not just launch books.

Building Authority in a Noisy Market: Being Seen Is Easy, Becoming Known for Something Takes Strategy
Building authority takes more than being visible; it requires people to recognize your expertise and understand what you are known for. Learn how coherence, association, and strategic visibility work together to turn recognition into meaningful opportunities.





