.avif)
.avif)
Blythe Alpern is a copywriter and the founder of Wordwoman Creative, where she crafts copy for CPG, beauty, and lifestyle founders that makes their audience stop, stay, engage, and buy again & again. With over twenty years of experience, much of it honed in the agency world, she's worked on everything from brand launches and campaigns to websites and email newsletters for some of the world's most recognizable brands. She launched Wordwoman Creative in 2021 to bring the experience, skills, and knowledge she acquired in the agency world to the founders who need it most.
Blythe specializes in website copy, email and newsletter copy, blog content, and brand strategy sessions that help founders get clear on their voice, messaging, and advertising strategy. Her goal is to help her clients grow their brands while also fostering long-lasting relationships with their audience. When she's not writing, you can find her talking about life as a GenXer on her podcast, The GenX Experience, or exploring Atlanta with her rescue pup, Buster.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
.avif)
5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
%20These%20Founders%20Swear%20By.avif)
.avif)
.avif)
Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
.avif)
Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.