Christina is an entrepreneur, former corporate executive, business advisor, and wellness advocate based in San Diego, California. After a highly successful 25-year career in global IT leadership, she pivoted into business ownership and community advocacy. Wellness Franchisee: She walked away from her executive tech path to follow a passion for personal growth and holistic wellness. She acquired the franchise rights for The NOW Massage Little Italy, a boutique wellness sanctuary in downtown San Diego that she officially opened in late 2024. Corporate IT Leadership: She spent decades leading digital transformations for major global firms. Most notably, she was recognized for her leadership at a live-events corporate giant in navigating and surviving massive operational pauses during the pandemic.
Christina’s expertise spans across enterprise leadership, strategic decision-making, operations transformation, and talent optimization. Business Transformation: Her corporate background focuses on streamlining corporate operations, system implementations, and organizational prosperity. Franchise Operations: She specializes in local market growth and brick-and-mortar execution, scaling The NOW Massage Little Italy with expansion across the greater San Diego area already underway. Career Pivot Coaching: Drawing from her own corporate exit, she founded the consulting brand As You Walk On By to coach and advise professionals navigating high-level career transformations.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.