Christina is an entrepreneur, former corporate executive, business advisor, and wellness advocate based in San Diego, California. After a highly successful 25-year career in global IT leadership, she pivoted into business ownership and community advocacy. Wellness Franchisee: She walked away from her executive tech path to follow a passion for personal growth and holistic wellness. She acquired The NOW Massage licensing rights to build out boutiques in San Diego County, launching the first wellness sanctuary in Little Italy, which officially opened in late 2024. Corporate IT Leadership: She spent decades leading digital transformations for major global firms. Most notably, she was recognized for her leadership at a live-events corporate giant in navigating and surviving massive operational pauses during the pandemic.
Christina’s expertise spans across enterprise leadership, strategic decision-making, operations transformation, and talent optimization. Business Transformation: Her corporate background focuses on streamlining corporate operations, system implementations, and organizational prosperity. Franchise Operations: She specializes in local market growth and brick-and-mortar execution, scaling The NOW Massage Little Italy with expansion across the greater San Diego area already underway. Career Pivot Coaching: Drawing from her own corporate exit, she founded the consulting brand As You Walk On By to coach and advise professionals navigating high-level career transformations.
Entrepreneurial DNA: Grit, Grace, Gumption, and Gratitude
If someone asked you what it takes to be an entrepreneur, what would you say? Would you list a collection of skills? Talk about financial resources? Point to personality traits, experience, or connections? Perhaps it’s all of the above, or much more. But before we define what it takes, let’s reflect on what it looks like.