Cynthia Maselli is The Brand Strategist™, recognized for her expertise in brand strategy, brand identity, and strategic marketing. Since launching her agency in 2018, she has built a thriving business entirely through referrals and word of mouth, a testament to the trust and long term relationships she cultivates with her clients.
Her work reflects a rare blend of creative direction and strategic thinking, guiding founders and business leaders to build brands that not only stand out, but stand the test of time. In 2025, she published The Iconic Brand Blueprint™, a strategic framework and workbook she wrote and designed, an all in one resource for building strong, iconic, and profitable brands and businesses through a clear, step by step approach.
With nearly two decades of experience across brand strategy, marketing, advertising, design, and leadership, Cynthia specializes in translating vision into compelling brand identities and strategic website experiences that resonate and drive growth.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.