Cynthia Maselli is The Brand Strategist™, recognized for her expertise in brand strategy, brand identity, and strategic marketing. Since launching her agency in 2018, she has built a thriving business entirely through referrals and word of mouth, a testament to the trust and long term relationships she cultivates with her clients.
Her work reflects a rare blend of creative direction and strategic thinking, guiding founders and business leaders to build brands that not only stand out, but stand the test of time. In 2025, she published The Iconic Brand Blueprint™, a strategic framework and workbook she wrote and designed, an all in one resource for building strong, iconic, and profitable brands and businesses through a clear, step by step approach.
With nearly two decades of experience across brand strategy, marketing, advertising, design, and leadership, Cynthia specializes in translating vision into compelling brand identities and strategic website experiences that resonate and drive growth.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
.png)
5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
%20These%20Founders%20Swear%20By.png)
.png)
.png)
Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
