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Cynthia Maselli is The Brand Strategist™, a founder, creative director, and brand and business strategist who helps entrepreneurs/founders, businesses, and purpose driven organizations build iconic brands with strategic clarity and intentional design. With nearly two decades of experience rooted in brand strategy, marketing, advertising, design, and leadership, she specializes in translating vision into compelling brand identity and impactful digital experiences that resonate and drive growth.
Cynthia blends strategic insight with elevated design to help clients clarify their message, strengthen their positioning, and build brands designed to last. Spanning a full suite of brand services, including brand identity, custom website design, and high touch strategic partnerships, her work empowers leaders to show up with confidence, purpose, and consistency. In 2025, Cynthia introduced The Iconic Brand Blueprint™, a signature framework and workbook that delivers agency level strategy in an accessible, step by step system for those ready to build with intention and lead with authority.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
