Jacinta Gandy is a brand and digital marketing leader with 15+ years of experience helping consumer and lifestyle brands clarify positioning, go to market, and build cultural relevance. Before founding SoCircle, she spent over a decade inside NYC creative and media agencies working across brand strategy, creative, and digital marketing for brands including Coach, Nike/Jordan, Disney, Heineken, and Rakuten. Today, she works as a fractional CMO and strategic partner to founder-led brands, helping them make sharper marketing decisions, build stronger brands, and create the systems they need to grow. She is also the host of The Marketing Intervention, a podcast where she answers real questions from founders and CMOs and gives unapologetic advice on what is broken in their marketing and what to do next. Jacinta lives in Brooklyn with her husband and spends most of her time thinking about brands, good food, good music, and getting lost in a good book.
The Marketing Trap Founders Keep Falling Into
Avoid the marketing trap of treating every tactic as urgent. Ask yourself these four questions when everything feels important.