Lisa Simone Richards is the co-founder and CEO of Pearl Spark Pages, a self-belief fueled stationery brand that gives women entrepreneurs a daily dose of self-confidence so they can push past imposter syndrome. After two decades as a publicist helping women-led startups gain visibility, Lisa realized she was facing the very challenge she had coached so many founders through — imposter syndrome. Even with years of experience, she saw how our inner dialogue shapes the way we show up in business and in life.
Determined to change that narrative, Lisa created the Female Founders Journal to help women entrepreneurs turn self-doubt into bold self-belief. Through beautifully designed paper products, Lisa’s mission is to help women see themselves the way the world already does: capable and confident.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.