Liz is the Founder and CEO of Cool Fire Inc, a digital platform engineering firm serving businesses where the website or application isn't a marketing checkbox but the engine that runs their operations. Since 2005, her team has navigated every major shift along the way. Cool Fire is still standing and still shipping.
With a BS in Computer Science and deep Drupal expertise, she leads a senior engineering team serving businesses from growing startups to large enterprises through custom development, apps, complex builds, migrations, integrations, and multilingual projects.
Cool Fire was built around the belief that businesses, given the right platform and the right team, consistently become more than they set out to be. Watching that happen for clients is the reward.
This year Liz turned that engineering discipline on her own company, wiring AI through Cool Fire's daily operations the same way she would train a new hire, by teaching it how the business actually works. She now runs her business with AI every day, which means her advice comes from the trenches, not the headlines.
Her writing makes the complex world of digital platforms and AI approachable, turning technical decisions into practical guidance that helps business owners move forward with clarity and confidence. The proud mom of four grown children and a grandmother of four, Liz lives in Florida with her husband Joe, Cool Fire's CTO, their two very large dogs, and four kitty cats. She is happiest on the water, off on a new adventure, or happily tangled in a client puzzle.
What Did We Ever Do Without It?
A lifetime of watching the next big thing arrive taught me what AI runs on, and it is not the tools.