From Runner to Beauty Founder — Amanda Martinez on Launching Enhance: Skin. Beauty. Wellness

Please share a brief introduction and your business:

I'm Amanda Martinez, the founder of Enhance: Skin. Beauty. Wellness. We are a performance-driven beauty and wellness brand designed for women in motion. As a runner, mother, and entrepreneur, I created Enhance to deliver products for women who balance it all while enhancing for more. Our formulas are clean, effective, and built around the needs of active women who juggle careers, motherhood, fitness, and self-care. Enhance was created to bring all three worlds together, where skin, beauty, and wellness move as one.

Are you a mamaprenista?

Yes, being a mamaprenista is a huge part of my story. My best advice is to release the pressure of doing everything perfectly. Some days you'll show up 100% for your business and some days you'll show up 100% for your family and both are okay! I also involve my kids in my journey so they see what it looks like to build something from the ground up. It's about grace, flexibility, and being present where you are.

What accomplishments are you the most proud of to date in your business?

I'm most proud of launching my first product, Enhance Recovery Spray, completely on my own. From being self-funded to handling formulation, packaging, branding, and distribution, it represents hard work, courage, learning, and commitment. Beyond the product itself, I'm proud of the community forming around Enhance. Women who see themselves in this brand, who feel inspired, and who share how the products fit their real, active lives. That impact means more than anything!

What is one thing you wish you had known when you started your Entreprenista journey?

I wish I had known that you don't need everything figured out to start. So much clarity comes from taking the first step, making mistakes, and learning as you go. I spent a lot of time trying to get everything "perfect" before launching, when the real progress happened once I finally put myself and my brand out there.

What did you go before starting your own business?

Before launching Enhance, I earned my Bachelor of Science in Business Administration and Leadership and completed certifications in Cosmetic Science, Ingredient Specialization, and Wellness Coaching. My background blends business strategy, product development, and wellness education- all of which shaped the foundation of my brand.

What made you take the leap to start your own business?

Enhance was born from my own journey as a runner and woman of color searching for products that genuinely perform. I needed skincare that could keep up with my miles, sweat, travel, long days, and real life. Without compromising my skin goals. Taking the leap felt natural because I knew there was a gap in the market, and I believe in the impact my vision could make.

Do you have any recent wins?

Yes, this year I've officially launched Enhance: Skin. Beauty. Wellness and sold my first units through my website, Instagram and TikTok shop. A major personal win is the confidence I've built. Trusting myself as a founder, learning the beauty industry, and turning an idea and dream into something real and growing.

Who are your customers?

My customers are active, health-conscious women who want products that work as hard as they do. They're runners, busy moms, professionals, students, and everyday women who care about performance, simplicity, and results. They value clean ingredients and multitasking products that fit their fast-paced lifestyles.

What's your top productivity tip?

I break big goals into small, manageable tasks.

What's your approach to work-life balance?

Some days, I'm fully in founder mode; other days I'm fully in mom mode. Instead of trying to divide my roles in life, I build routines that allow everything to coexist. I create space for running, family, and business- and I try to be present wherever I am.

How do you avoid burn-out?

Running is my anchor. It's the one place where I can disconnect, breathe, and reconnect with myself. I also give myself permission to pause when I need it. Burnout usually happens when I ignore what my body or mind is trying to tell me, so now I listen.

What advice do you have for aspiring Entreprenistas?

Don't let perfection stop you from launching, creating or sharing your story. Surround yourself with women who inspire you, stay curious, and trust your vision.

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