How Samantha Moonsammy Built Lucky Book Publishing

Please share a brief introduction and your business:

Samantha Moonsammy is a book publisher, coach, and connector dedicated to helping thought leaders, executives, and emerging authors bring their ideas to life through powerful, business-building books. As the Co-Founder and Chief Growth Officer of Lucky Book Publishing, Samantha works with a diverse range of authors from doctors, wellness experts, entrepreneurs, and professionals—to write, publish, and market books that amplify their voice, grow their impact, and expand their influence. Her approach blends strategic guidance with heart-centered support, empowering authors to tell their stories with clarity, confidence, and integrity. With her background in event marketing she also leads VIP Book Tours to LA, New York City, Toronto and Riyadh and more to help Lucky Book authors truly build an international brand around their thought leadership.

About Lucky Book Publishing: Lucky Book Publishing is a female-founded, hybrid publishing company that helps authors not only publish but also position their books for success in the marketplace. The company offers end-to-end support, including book coaching, editorial services, branding, and marketing strategies designed to help authors attract their ideal audience, secure speaking opportunities, and transform their book into a business-building asset.

At Lucky Book Publishing, writing, publishing, and marketing a book is a team sport. Community is not an add-on, it’s the foundation of everything we do. Authors retain full ownership of their stories while gaining access to a vibrant, action-oriented global community that helps them move faster, stay accountable, and grow their visibility with intention. Opportunities come from people, and building meaningful relationships is a point of pride at Lucky Book Publishing. Together, we support authors in creating lasting impact and legacy, far beyond the book itself.

Did you always know you wanted to be an entrepreneur?

No, I didn’t always know I wanted to be an entrepreneur. When I first graduated from university, my goal was to work for a large organization, and I genuinely believed my biggest dreams would be realized within that structure.

However, almost immediately after stepping into my first full-time role post-graduation, I had a clear realization: if I wanted to bring my boldest ideas to life, I would need to create my own path. That moment marked the beginning of building my own business, and ultimately, my own destiny.

Do you have a co-founder?

Yes, I do. I co-founded Lucky Book Publishing with Simar Nounou. We didn’t come together because we were identical, we came together because our strengths were complementary and our values were aligned. The right co-founder isn’t just someone you work well with on good days; it’s someone you trust during the hard ones. We were clear early on about roles, expectations, and the bigger vision we were building. That clarity created safety, speed, and mutual respect.

My biggest partnership tips are simple but powerful: communicate often and honestly, stay in your lane while respecting the other person’s genius, and make decisions through the lens of shared values, not ego. A strong partnership isn’t about being right; it’s about being aligned and committed to the long game.

Take us back to when you launched? What was your marketing strategy?

When we first launched Lucky Book Publishing, Facebook was our primary lead-generation platform and continues to be an effective space for connecting with aspiring authors. Our initial marketing strategy centered on community-building rather than mass promotion.

We launched with a four-week From Idea to Bestseller writing and publishing workshop designed to attract prominent women and business leaders who were ready to turn their expertise into impactful books. The goal wasn’t just to publish books, it was to publish voices and then amplify those success stories through visibility, collaboration, and shared momentum.

Did it go exactly as planned? Yes, but it required far more work than anticipated. It meant hundreds of unplanned hours, deep hands-on support, and showing up consistently to bring the campaign to life. What made it worth it is that those early authors are still deeply engaged today. Many continue to show up on our weekly Author Community Calls, contribute generously to the community, and actively build their book brands and visibility. That early strategy confirmed something we still believe: when you lead with value and community, the results compound over time.

What accomplishments are you the most proud of to date in your business?

What I’m most proud of is building Lucky Book Publishing into a movement that helps everyday experts, leaders, and changemakers turn their lived experience into books that create real-world impact. Watching authors who once doubted themselves become #1 bestselling authors, confident speakers, and recognized authorities in their fields is incredibly meaningful.

One moment that truly captures this impact is bringing our authors to Times Square, seeing their faces and book covers displayed on billboards, and watching them step onto New York City stages to speak. For many, it was the first time they saw themselves represented in a space they never imagined possible. That moment wasn’t about fame; it was about visibility, validation, and legacy.

Beyond the accolades, the greatest accomplishment is the ripple effect. Knowing that a single book can change someone’s confidence, expand their business, open doors for their family, and impact people they may never meet reminds me that this work is about legacy, not just publishing. Helping people realize that their story matters, and giving them the system, support, and community to bring it to life, is what I’m most proud of.

What is one thing you wish you had known when you started your Entreprenista journey?

I wish I had known how powerful it would be to make weekly time to invest in the relationships, people, and conversations here. This community is a goldmine of incredible women, insights, and opportunities. Consistently showing up, engaging in real conversations, and building genuine relationships accelerates growth in ways no strategy or tool ever could.

What did you go before starting your own business?

Before launching Lucky Book Publishing, Samantha Moonsammy Gordon built a multifaceted career at the intersection of leadership, media, and community building. She was an award-winning celebrity event planner, television host, and media personality, producing high-profile experiences that amplified influential voices and ideas on global stages.

Samantha also served as a senior executive with the Government of Canada, where her work focused on Diversity, Equity, and Inclusion. She is the award-winning creator of the Lifting as You Lead Mentoring Circles (LLMC) program, an inclusive leadership initiative designed to support both personal and professional growth. With more than 4,000 alumni, LLMC is an annual 10-week immersive leadership development program centered on group mentoring, psychological safety, and peer-based learning.

Earlier in her career, Samantha worked on book marketing and event teams for some of the world’s most respected thought leaders, including Elizabeth Gilbert, Deepak Chopra, Wayne Dyer, Caroline Myss, Marianne Williamson, and Eckhart Tolle. These experiences shaped her distinctive ability to blend storytelling, strategy, and impact, foundations that continue to define her work as a publisher and entrepreneur today.

What made you take the leap to start your own business?

Sometimes big dreams take years of planning. Entrepreneurship was always in my heart. I started my first business in my mid-twenties while still working a 9–5, building it in the margins of a full career and family life. Nearly 20 years later, in 2025, I officially became a full-time entrepreneur, not as a leap, but as a well-timed evolution.

It’s proof that sometimes the most meaningful success comes not from rushing, but from trusting the long game.

Do you have any recent wins?

Absolutely. One of our biggest wins this past year was writing and publishing our #1 bestselling book, Write the Book That Changes Everything, which officially released in November 2025. Seeing this book, born from years of coaching authors and refining our system, reach readers around the world and become a #1 bestseller was incredibly affirming. It felt like a full-circle moment for everything we’ve built at Lucky Book Publishing.

Another major highlight was our international book tour across Los Angeles, Toronto, Ottawa, Riyadh, and New York City. Meeting readers in person, signing books, and having real conversations about what the book sparked for them was surreal and deeply rewarding. Seeing pages highlighted, notes written in the margins, and hearing how people were taking real action in their lives and businesses reminded us why this work matters. Those moments, human, personal, and impactful are the true wins we celebrate most with our community. Check out the book here.

What's one app on your phone that you cannot live without?

The Stripe app. As a founder, you have to understand your numbers. Stripe gives me real-time visibility into our sales, cash flow, and growth, which is essential for making smart decisions as we scale. Understanding money is understanding your business, and having that clarity allows you to grow with intention, not guesswork.

Who are your customers?

The audience for Lucky Book Publishing is made up of purpose-driven professionals who see a book not as a hobby, but as a strategic platform for leadership, credibility, and impact.

At its core, Lucky Book Publishing serves thought leaders, executives, doctors, wellness practitioners, entrepreneurs, coaches, consultants, and speakers who are ready to turn their expertise into influence and lasting authority. Their authors are established in their careers, values-driven, and motivated by legacy. They are not simply asking, “How do I publish a book?” but rather, “How do I use my book to amplify my voice, expand my reach, and make a meaningful difference?”

Guided by the philosophy “Write the Book. Build the Business. Be the Brand.”, Lucky Book Publishing helps authors intentionally connect their message to their long-term impact, using their book as a foundation for speaking opportunities, media visibility, and long-term brand growth.

Under the leadership of Samantha Moonsammy and Simar Nounou, Lucky Book Publishing attracts authors who value both professional excellence and heart-centered support, blending commercial success with authenticity, integrity, and global visibility.

What's your top productivity tip?

My top productivity tip is to design before you create. Most people get stuck because they try to write, build, or execute without a clear structure. In our work, and in my own life, I always start with clarity: a clear outcome, a simple framework, and a defined next action. When you know what you’re building and why, momentum becomes natural instead of forced. This is why our weekly Write the Book That Changes Everything: Outline Your Bestseller in 60 Minutes webinar is so popular. We give authors a place to come and get a book outline plan organized and set up for success.

A close second is time-blocking for deep, distraction-free work. Even short, protected windows, 60 to 90 minutes, can move a project forward dramatically when you remove interruptions and focus on one priority at a time.

Finally, I believe in progress over perfection. Consistent action, even when it’s imperfect, compounds faster than waiting for the “right” moment. The people who finish books, launch ideas, and build impact aren’t the most talented, they’re the ones who keep showing up.

What's your favorite business tool?

Google Drive. It’s the backbone of how we collaborate, stay organized, and move projects forward at scale. From manuscripts and marketing assets to contracts and launch plans, everything lives in one shared space that our team and authors can access in real time. It keeps communication clear, reduces friction, and allows us to work efficiently across time zones, something that’s essential when you’re building a global, community-driven business.

How do you avoid burn-out?

I avoid burnout by building stillness and intention into my schedule the same way I schedule meetings. I don’t believe in constant hustle; I believe in sustainable momentum. That means honoring my energy, not just my to-do list, and knowing when to push and when to pause. I have a number of coaches in my life to guide me including a Reiki Master and a Holistic Nutritionist.

I’m also very clear about seasons. There are times to go all in and times to rest, recalibrate, and be present with my family and community. Giving myself permission to slow down is what allows me to show up more fully when it’s time to lead.

Finally, I stay connected to purpose. When the work is aligned with your values and you’re supported by a strong community, it doesn’t drain you, it fuels you. Burnout happens when you disconnect from meaning. Alignment, boundaries, and support are what keep me grounded and energized for the long game.

What advice do you have for aspiring Entreprenistas?

Focus on community. Opportunities come from people. Invest time in building real relationships, showing up consistently, and being generous with your support and knowledge. Strategies and tools matter, but it’s the connections you nurture that will open doors, accelerate growth, and sustain you for the long run.

Learn more about the Entreprenista League and join today

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