Kimberly Marcoux Built Melange de Blanc From Industry Insight

Please share a brief introduction and your business:

Hi, I’m Kimberly Marcoux. I’ve worked in the bridal industry on the wholesale side since 2007, spending years traveling, connecting with designers, and gaining a deep understanding of the market. Through that experience, I recognized a gap in the industry—one that was not only an exciting opportunity, but one I knew could truly elevate the way designers and retailers connect.

In 2018, I co-founded my first sales agency, and despite the uncertainty of starting something new, we experienced immediate and significant growth. That momentum inspired the launch of our second company in 2020: Melange de Blanc, a modern “pop-up” bridal trade show designed to bring fresh energy and accessibility to the market.

Both companies have since been featured in numerous press outlets, and I’m incredibly proud of how far we’ve come. What began as industry experience and travel fatigue turned into a vision, and ultimately, two thriving businesses that continue to evolve the bridal landscape.

Do you have a co-founder?

I do, though I’m currently in active litigation with her, so I may not be the best person to ask. At its best, our relationship was built on mutual trust, support, and grace—especially when life threw unexpected challenges our way. Communication was also key; we never shied away from difficult conversations.

Are you a mamaprenista?

Compartmentalization is key. I make a conscious effort to be fully present with my children on the weekends, which allows me to be comfortable with late nights during the week.

Take us back to when you launched? What was your marketing strategy?

I just used my relationships and made a ton of phone calls, text and emails

What accomplishments are you the most proud of to date in your business?

Getting into publications like Forbes, WWD, InStyle, and many others

What is one thing you wish you had known when you started your Entreprenista journey?

50/50 partnerships with a close friend is not always the best idea

When hiring, what is your go-to interview question?

I look for individuals who are self-motivated and proactive, so I often ask: once they’ve completed their to-do list for the day, what do they do next?

What did you go before starting your own business?

Wholesale both in bridal and ready to wear

What made you take the leap to start your own business?

I knew I could help more than 1 designer at a time.

Do you have any recent wins?

We successfully relocated Melange de Blanc to a new space in New York, creating a more cohesive and convenient experience for the bridal industry—addressing a longstanding challenge and providing an effective solution.

What's one app on your phone that you cannot live without?

Motion helps me stay on track and prioritize my to-do lists effectively.

Who are your customers?

Bridal Salons all over the world

What's your top productivity tip?

Applications: We previously invested significant resources in hiring personnel to perform tasks that applications could handle efficiently and at a fraction of the cost.

What's your favorite business tool?

Google docs because it is easy to use and keeps everyone organized.

What's your approach to work-life balance?

I do not have one but the goal is to soon!

How do you avoid burn-out?

I am still trying to figure that out!

What advice do you have for aspiring Entreprenistas?

It's not always easy but can be extremely rewarding in more days than one.

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