Stop making AI content. Start building AI products.

Stop making AI content. Start building AI products.

If you're like this, your LinkedIn is probably 80% this:

"10 AI Tools You Need!"

"Make Content Faster!"

"Replace Your Entire Team With One Prompt!"

Cool? Fine. Whatever.

But to me, the biggest opportunities in AI for founders and content-led businesses aren't about making social graphics faster or cranking out video scripts. They're about building actual products. Things that solve real problems for your customers, scale your expertise or reach, and create new revenue streams you couldn't access before.

We're watching a pretty significant economic shift happen in real time. The people who recognize it early are going to be the ones building businesses that actually last.

Let me show you what I mean.

AI is turning expertise into scalable, 24/7 products

If you’re a founder building a personal brand as a way to scale your business, you might have hit a wall. Your DMs are full. Your audience has questions you've answered dozens of times, somewhere, in a video from 2022, or maybe it was a podcast, or an Instagram caption?

AI is dropkicking that wall to smithereens.

Take Shan Boodram, the sex educator who has built a decade-long career helping people navigate intimacy. Her audience shows up with deeply personal questions, often at deeply inconvenient hours.

We built Shay-i, an AI-powered experience trained on her actual content library, including her relationship frameworks and advice.

Now, instead of spreading herself thin to answer questions:

• People can ask Shan's bot questions in natural language
• Shay-i responds using her voice and her expertise
• Every answer references the real content it came from
• Sensitive topics stay grounded and safe because the AI doesn't hallucinate beyond source material

This isn't some future-tech concept. This exists right now. And it's scaling Shan's expertise to tens of thousands of people without requiring tens of thousands of hours from her.

AI is making "impossible" products suddenly viable

A year or two ago, certain products were simply out of reach. Too expensive, too complex, too technically demanding.

That's changing fast.

We worked with Yasmin Barkett, a teacher on a mission to transform literacy, to build ROYO, an AI-guided reading platform that generates personalized, decodable books for kids.

Kids choose characters, settings, vibes. The AI builds a story that fits their reading level and learning path, and teachers see real-time progress.

This is the kind of adaptive, personalized learning experience that would've cost millions to develop a few years ago, and it still wouldn't have worked this well.

Kids have already created more than 25,000 custom books on the platform.

Too many people are focusing on how AI can make old ideas cheaper. But we’re excited about making new ideas possible.

AI can make content actually searchable (like, for real this time)

This is where we're seeing some of the most practical use cases lately. AI chatbots trained specifically on large content libraries can become powerful tools for helping people find exactly what they need.

We're currently working with Hannah Williams from Salary Transparent Street to implement an AI search function on her website. Hannah has built a massive library of salary negotiation advice, workplace insights, and career resources over the years. Hundreds of videos, articles, and guides. But with that much valuable content, it can be challenging for visitors to find exactly what they need when they need it.

When someone visits her site and asks "How do I negotiate a raise when my company says there's a hiring freeze?" the AI can instantly surface 2–3 specific pieces of Hannah's existing content that directly address that scenario.

It's like search, but, ya know, actually useful.

The magic isn't that the AI creates new answers (and to be honest, we put in a lot of work to ensure the AI doesn't start spitting out hallucinated garbage). It's that it makes existing expertise instantly accessible and searchable in natural language.

If you or your business have been creating content for years, you're probably sitting on a gold mine of valuable information that people just can't find. AI can fix that.

So what does this actually mean for you?

A few things worth thinking about:

You don't need to compete with AI tools. You can build with them.

AI isn't just a content assistant. It's raw infrastructure for entirely new businesses.

Your expertise is more productizable than ever.

If you've built a back catalog, you're sitting on something valuable. AI is the key that unlocks it.

Your customer’s biggest problems might now have solvable solutions.

Adaptive tools. Personalized workflows. Dynamic learning environments. Real-time guidance.

These things are realistically buildable.

And yes, it's nice and tidy to lay this out in a clean little list, but the reality is messier, more experimental, and kind of thrilling. If you're a founder with a big idea that used to feel "too expensive" or "too technical," the window has officially opened.

The flashy stuff gets the clicks. The practical stuff builds generational businesses.

A little about us (and why we care so much about this)

At Rare Days, we build digital products for the internet's most interesting creators and content-led businesses. Not quick-hit tools, but full platforms, apps, experiences, and member communities that solve real problems and scale alongside the creator behind them. Our work powers people like Dr. Becky, Colin and Samir, Jay Shetty, Codie Sanchez, Dr. Jen Ashton, and more.

We also designed and built the platform you're reading this on.

If you want more insights from inside the creator economy, including the strategies, product ideas, and AI breakthroughs shaping the next wave of creator-led businesses, you can join our weekly newsletter, Hidden Gems.

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