Wendy Paige Sterling: Leading the Sacred Feminine CEO™ Movement with Soul, Not Strategy

Please share a brief introduction about yourself and your business

Hi, I’m Wendy Paige Sterling — founder of The Sacred Feminine CEO™, a movement and mentorship brand devoted to helping high-achieving women lead from soul, not strategy. I work with CEOs, founders, and entrepreneurs who’ve built success from performance and pressure… and are now ready to scale their lives and businesses from embodiment, intuition, and energetic alignment. I combine deep subconscious healing (ThetaHealing®, Reiki, sound), energetic recalibration, and frequency-based mentoring to help my clients release control, deepen self-trust, and create wealth and impact without self-abandonment. Excited to connect, support, and collaborate with other mission-driven women in this space!

Who are your customers?

High achieving female CEOs, founders, and entrepreneurs.

What was your background prior to starting your own business?

Before becoming the CEO and founder of The Sacred Feminine CEO™, I spent over 20 years in corporate media and advertising leading high-performance sales teams at iconic brands like Refinery29, Who What Wear, Entertainment Weekly, and StyleHaul. I was the one closing multi-million dollar brand deals while silently battling burnout and self-abandonment. It all looked successful on the outside and yet on the inside, I was disconnected from my truth. It wasn’t until my unexpected divorce and my mother’s cancer diagnosis when I felt the rug under the Facebook Facade life was pulled out from underneath me that I stopped ignoring my intuition. After one year of soul searching and life coaching, I made the bold decision to file for divorce, leave corporate and become an entrepreneur. I built a 6-figure business in 18 months, scaled it to 7 figures, and later walked away from it to lead from something deeper . . . my soul. Now, I guide high-achieving women to trust themselves unapologetically, reconnect with their intuitive power, and scale their lives and businesses by shifting their frequency — not forcing more strategy.

What made you take the leap to start your own business?

Truthfully… I don’t believe in the “leap.” That word skips the soul work. It bypasses the breakdown. It erases the pause that actually changed everything for me. So I didn’t leap, I unraveled. My unexpected divorce cracked me open. My mother’s cancer diagnosis forced me to slow down and feel what I had spent decades avoiding. I couldn’t keep living the Facebook-perfect life when my soul was screaming for something deeper.  So I listened. Not all at once. Not in one dramatic moment. But through small, terrifying, holy decisions that slowly brought me home to myself. I didn’t start my business to prove anything. I started it to rebuild everything from my truth, integrity, and soul. And that’s the path I guide other high-achieving women on now . . . How to listen (not force). How to recalibrate (not people please). How to trust themselves unapologetically (instead of doubt).

Did you always know you wanted to be an entrepreneur?

I didn’t always know I wanted to be an entrepreneur. In fact, it wasn’t until I left corporate that I realized I had been an entrepreneur all along. I just didn’t have the title. Throughout my 20+ year career in media and advertising, I was consistently brought in to build multi-million dollar regions from the ground up. I was the one creating new revenue streams, leading with vision, and leveraging deep, meaningful relationships to drive results. At the time, I chalked it up to being “great at sales.” And looking back, I see that I was already operating like a founder by building, leading, innovating. So while I never set out to be an entrepreneur, the path was always there. Leaving corporate didn’t make me an entrepreneur, it simply revealed that I already was one. Now I help other high-achieving women remember the truth of who they are, not who they were told to be.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

When I first launched my business, my strategy was simple: connect with women in the space I wanted to have a voice in and start genuinely supporting them. I wasn’t trying to “market” in the traditional sense. I was showing up in service. My approach wasn’t about selling or taking; it was about giving. I offered value, created conversations, and made it clear I was here to support their evolution. I trusted that when you lead from connection, not conversion, the right clients find you. Did it go as planned? Not in a linear way and also in a divinely aligned one. I focused on energy over ego, relationships over reach, and resonance over performance and that’s what built the foundation of my business.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

One of the biggest challenges I’ve encountered is learning to stay the course, especially when the market shifts, buyer behavior changes, or things feel uncertain. As an intuitive leader, it can be tempting to second-guess yourself or pivot too quickly when external noise creeps in. And what I’ve learned is that the steadiness has to come from within. The real work is trusting your own truth even more when things get quiet. Staying rooted in my vision, rather than chasing trends or reacting out of fear, has been one of the most powerful lessons. I’ve learned that I don’t need to match the chaos, I get to be the calm in the storm. That’s what makes me magnetic and what makes me a leader.

What accomplishment are the most proud of to date in your business?

What I’m most proud of isn’t just the revenue milestones, though building a 6-figure business in 18 months and scaling it to 7 figures was an incredible reflection of what’s possible when you lead from soul. What I’m deeply proud of is that I did it all by being fully, authentically me. I didn’t follow a blueprint. I followed my intuition. I trusted my energy. I built a business that allowed me to be present with my kids, walk through my mom’s cancer journey, and still show up in integrity with my clients. I’m proud that I walked away from a brand that no longer felt aligned even when it was “successful” on paper and rebuilt from a place of complete energetic truth. That level of self-trust, sovereignty, and devotion to my mission is the real win.

Do you have any recent wins from the last year that you'd like to celebrate with our community?

One of my biggest wins this past year was launching The Unapologetic Woman Mastermind and within just six weeks, it generated over six figures in revenue. It was such a validating moment, not just financially, but energetically. I didn’t rely on funnels, ads, or traditional tactics. I led from embodiment, energetic alignment, and deep self-trust. The women who joined felt the frequency of what I was creating and said yes because they were ready to lead from that same place within themselves. That launch proved to me that when you move from soul and stand fully in your truth, the results meet you. And now, witnessing the evolution of the women inside the mastermind is the most fulfilling part of it all. That’s what I celebrate the most.

What's next for your business? What can we expect to see over the next few years?

What’s next for my business is the continued expansion of the Sacred Feminine CEO™ movement — not just as a brand, but as a way of being in leadership, business, and life. Over the next few years, I’m focused on deepening my work around frequency-based business, energetic mastery, and creating sacred spaces where high-achieving women can lead without abandoning themselves. You’ll see the growth of my core programs — The Unapologetic Woman Mastermind, The Uninhibited Woman Private Mentorship, and The Sacred Feminine CEO™ Circle — as well as speaking, writing, and collaborations that bring this message to bigger stages and global platforms. I’m also anchoring in a larger vision around building a wealth ecosystem rooted in feminine energetics, where intuitive women aren’t just seen as powerful, but as the blueprint for how we lead moving forward. This isn’t a trend. This is a new era of leadership. And I’m here to build it. Unapologetically.

What is your top productivity tip? 

My top productivity tip? Pause — on purpose. Most high-achieving women are taught that productivity means doing more, faster. But I’ve found that my most aligned, impactful actions come after I pause. I don’t rush into my day. I begin with stillness, tuning into my energy and asking, “What actually matters today?” That one sacred pause helps me lead from intention, not urgency. It allows me to recalibrate before I create, respond from truth instead of reaction, and stay rooted in my body, not just my to-do list. The pause is where clarity lives. And from clarity, aligned momentum naturally follows.

On the flip side, how do you avoid burnout?

For me, avoiding burnout isn’t about bubble baths or taking a weekend off. It’s about living in alignment with my nervous system and my truth, which means listening to my body and what is needs (which is sometimes a nap). Burnout happens when we override our body’s signals in order to keep performing. So I’ve learned to build my business around my energy, not just my calendar. I work in cycles. I prioritize spaciousness. I create from overflow, not obligation. And I don’t wait until I’m on the edge to rest. I build rest into my rhythm. I also stay deeply connected to my body through energetic practices like Reiki, sound healing, breathwork, and daily pauses to check in. Avoiding burnout, for me, is really about choosing wholeness over hustle and refusing to betray myself for the sake of productivity.

What is your approach to work-life balance / integration?

I don’t subscribe to the idea of “work-life balance” because, honestly, it’s a myth. Balance implies there’s some perfect 50/50 split we’re all supposed to achieve, and that if we tip too far in one direction, we’ve somehow failed. And life doesn’t work like that. To me, it’s more like a seesaw. There will always be movement, but the key is knowing how to come back to center. That center is me, my energy, my body, my values, and what I’m available for. Some days my business requires more of me. Other days, I’m mom first, entrepreneur second. It’s not about rigid boundaries. It’s about sovereign choices. I integrate my life and work by staying deeply attuned to what’s true for me in each moment, and I give myself permission to recalibrate whenever something feels off. That’s not balance. That’s embodied leadership.

What is one thing you wish you had known when you started your Entreprenista journey?

One thing I wish I had known when I started my Entreprenista journey is that it was never about proving myself ... it was always about remembering myself. In the beginning, I thought I had to replicate what worked for others, follow the formulas, perform my value, and constantly “do more” to be seen. I didn’t realize that my greatest magnetism would come from slowing down, turning inward, and trusting my own energetic blueprint. I wish I had known that strategy is helpful and self-trust is everything. The moment I stopped outsourcing my power and started listening to my intuition was the moment everything shifted. You don’t build a business by becoming someone else. You build it by becoming more you.

When hiring, what is your go-to interview question?

My go-to interview question is: “How do you take care of your energy — especially when things don’t go as planned?”

I’m not just hiring for skillset. I’m hiring for energetic alignment and emotional maturity. I want to know how someone regulates themselves, how self-aware they are, and whether they’re willing to take radical responsibility. Business will always have moments of intensity or uncertainty and I want to know the person beside me can stay grounded, flexible, and heart-led. Their answer tells me everything I need to know about how they’ll lead themselves inside the container and how they’ll support mine.

Are you a Mamaprenista? If so, please share your best advice for simultaneously managing a business and a family

Yes, I’m a proud Mamaprenista raising two young men, 19 and 16, and one of the biggest lessons I’ve learned is that you don’t have to compartmentalize who you are to manage both family and business. For a long time, I tried to separate “mom mode” and “CEO mode,” and it left me feeling stretched thin and disconnected. What changed everything was allowing the two to integrate. What I mean by that is letting my boys see what it means to build something from soul, to navigate hard days with grace, and to celebrate wins without guilt. I’ve learned to build my business around my values, with clear energetic boundaries and non-negotiables that support my capacity to show up for both roles fully. Some days that means rescheduling a meeting to be present for my kids. Other days it means asking for support and giving myself permission to lead. It’s not about doing it all ... it’s about doing what matters most, from presence and truth.

What's the one app on your phone you absolutely cannot live without and why?

The one app I absolutely cannot live without is Voxer. It’s my lifeline for staying connected to my private clients and mastermind members in real time, without being glued to Zoom or email. I love that it allows for voice messages because I believe energy is everything, and sometimes the most powerful shift comes not from a written reply, but from hearing someone's tone, breath, and presence. It’s where I hold space, coach, celebrate wins, move energy, and witness real-time transformations. Plus, as a mom and a CEO, I love the flexibility it gives me to lead on the go, from school pickup to beach walks to midday breathwork breaks. It's honestly where some of the deepest magic happens.

What is your favorite business tool or solution and why?

My favorite business tool is Canva, hands down. As a visionary and intuitive creative, I’m constantly channeling new ideas, offers, and energetic transmissions that need to be expressed visually. Canva gives me the freedom to bring my brand’s essence to life in real time, whether I’m designing a sales page mockup, a social post, or a one-sheet for a speaking opportunity. I love how accessible it is, how beautifully it supports my Sacred Feminine CEO™ aesthetic, and how easy it is to collaborate with my team inside it. It’s more than just a design tool - it’s a canvas (literally!) for how my work moves through the world.

What advice do you have for aspiring Entreprenistas?

YES! Trust yourself more than the noise. There will always be another strategy, another expert, another way someone tells you to build. And if you’re constantly looking outside of yourself for the answers, you’ll lose the very thing that makes your business magnetic - you and your truth. The most successful, sustainable businesses aren’t built on perfection; they’re built on self-trust, devotion, and energetic alignment. Learn to listen to your body and let your intuition have a board member seat at the table. And remember: this isn’t just about scaling a business - it’s about scaling your identity, your worth, and your impact from the inside out. Stay anchored in who you are, not who you think you have to be. That’s where the magic lives.

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