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Jacki DeVries is the founder of FireUp AIO, an AI search optimization consultancy that helps established businesses become the ones AI recommends when buyers use tools like ChatGPT, Perplexity, and Google AI Overviews to decide who to trust and hire. With 15 years in search strategy, including work alongside industry leader Neil Patel, Jacki built the proprietary FIREUP Framework, a six-pillar system that maps how AI evaluates and recommends businesses.
She is known for translating complex search changes into clear, ethical, measurable strategy for founders and growth teams who are done with hype-driven agencies and reports that do not deliver. Her work helps brands become discoverable by design, earning visibility that compounds over time. Based in Grand Rapids, Michigan, Jacki works with established U.S. and Canadian businesses ready to be found, cited, and chosen in the AI-driven era.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.