Jess Gleim is a revenue-focused marketing strategist who helps female founders scale sustainably through early six- and seven-figure stages. She works with founders who are done guessing with marketing and want to get crystal clear on what’s actually driving revenue, what’s draining profit (often paid ads), and where to focus and spend to hit their next growth goals. Known for her no-BS, data-led approach, Jess works with founders who want personalized insight, are tired of overpaying agencies, or have learned the hard way that paid ads alone won’t fix a broken strategy.
She uses paid ads as a powerful tool, but only when the underlying organic strategy is solid and enough data exists to support smart decisions. Jess has helped women scale their businesses past the $1M mark and believes growth should feel intentional, not chaotic. She lives in the mountains with her husband and two children and is passionate about helping women make more money in businesses that actually support their lives.
Before You Spend More on Your Marketing, Here’s How to Break Down Every $100 of Revenue
Learn how to break down every $100 of revenue to understand your true marketing budget, maximum customer acquisition cost, and target ROAS. When you know your profit math, you can make smarter decisions about how much you can actually afford to spend on growth.
If Rising Ad Costs Break Your Business, Your Ads Aren't the Problem
As advertising costs continue to rise, profitable growth depends on more than just better ads. Learn how to build a marketing budget and business strategy that can withstand changing customer acquisition costs so you can scale with confidence.
Your Funnel Isn't Broken. It Never Existed.
The Number I Actually Care About Isn't ROAS
Why a Post-Purchase Survey Might Be the Most Important Metric in Your Marketing Strategy
Your ROAS might be telling you your ads aren't working, but your customers might say otherwise. Here's why post-purchase survey data is the metric most founders are missing—and why a simple post-purchase survey can reveal insights your attribution dashboard never will.
Your Meta Ads Didn’t Get Worse. Your Data Just Got More Honest.
Your Ads Aren’t Profitable. Your Dashboard Just Says They Are.
Many founders believe their ads are working because their dashboards show a strong ROAS. But once you factor in margins, agency fees, and real business costs, the math often tells a very different story.
When to Scale Meta Ads: The 3 Signals Founders Should Check First
Scaling paid Meta ads too early can cost more than money. Learn the three signals that show when to scale, when to pause, and how to grow profitably without wasting ad spend.