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Julie Rotuno is the second-generation CEO of Mid-Atlantic Packaging, where she helps independent retailers and product-based founders elevate their brands through strategic packaging. From custom retail bags and boxes to branded shipping materials and swag packaging for merchandise and promotional products, Julie works with businesses to turn everyday packaging into a powerful extension of their brand experience. With deep roots in the retail packaging industry, Julie believes that packaging is one of the most overlooked, yet most impactful, marketing tools a business has.
She frequently shares insights on packaging strategy, brand presentation, and how thoughtful packaging can increase perceived value, strengthen brand recognition, and create memorable unboxing experiences. Julie is passionate about helping founders understand how packaging can support both brand storytelling and business growth, whether they’re selling in boutiques, online, or through wholesale channels. Outside of the business world, Julie is a proud mom to two teenage girls and is married to an Air Force veteran and fellow entrepreneur, which has shaped her deep appreciation for resilience, leadership, and building a meaningful legacy through business.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
