Katrina Scarlett is a Client Experience Strategist, speaker, and founder of Scarlett & Co. Drawing on 19 years in luxury hospitality and more than a decade as an entrepreneur, she helps relationship-driven founders create stronger, more sustainable client partnerships through intentional client experience design. Known for challenging the long-held belief that "the customer is always right," Katrina advocates for a partnership-centric approach to client experience that supports both the client and the business. Her work explores how expectations, boundaries, communication, operations, and client journey design influence retention, trust, and long-term growth.
Through her writing, speaking, and consulting, Katrina helps founders move beyond reactive client management and toward intentionally designing the conditions that lead to healthier client dynamics, stronger partnerships, improved retention, and long-term sustainability. Katrina's mission is to help business owners reclaim their agency and build client relationships rooted in partnership rather than the pursuit of client happiness.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.