Laura Bull: We Turn People Into Brand Names

The Brand Management Co. uses psychology and narratives to turn your personality, values, and perspective into a strategic personal brand that drives recognition, opportunities, and revenue.

Use ENTREPRENISTA To Book Your Custom Personal Brand Assessment For Only $99

Personal Brand Assessment for Founders Ready for Their Empire

The Brand Management Company helps founders, executives, celebrities, and public figures understand how they are perceived in the marketplace and identify the gaps that may be causing second-guessing, expensive marketing and PR investments, missed opportunities, and eventual burnout. Founded by bestselling author and brand strategist Laura Bull, whose career includes leading branding and marketing initiatives for household names such as Carrie Underwood, Gwyneth Paltrow, and Johnny Cash, the firm draws on psychology and consumer behavior to build empires that extend beyond a single business, product, or platform. Rather than focusing on logos, content calendars, or social media tactics, the Personal Brand Assessment evaluates the identity behind the marketing, uncovering blind spots, positioning opportunities, and the factors that may be preventing the brand from reaching its full potential. Participants leave with personalized feedback, strategic recommendations, and a clearer understanding of which opportunities are worth pursuing and which distractions to avoid.

Consumer Psychology

TBMCo uses consumer psychology to understand why people buy, trust, and remember certain brands in crowded markets.

Strategic Narrative

TBMCo Helps define the story people remember and repeat, so they are recognized for more than just their title.

Revenue Streams

TBMCo Builds personal brands that create opportunities beyond the business, from speaking and authorship to partnerships and media.

Reviews from Happy Entreprenista’s

If you are looking for someone to turn your name into a dynamic personal brand, you need Laura to lead the charge! She is an absolute joy to work with. From her whip smart insights to her creativity to the stellar service she provides her clients, Laura is the partner that will catapult your brand to the next level.

1/3

TBMCo. is meticulous and passionate about branding. When you work with Laura, she becomes a true partner in the process of understanding your brand and how it not only represents itself in the world, but how it is a reflection of your core tenants. I learned a great deal about myself and my brand while working with The Brand Management Co. Laura is a straight shooter, a hard worker and a valuable asset you want by your side regardless of what stage you are in with your brand.

1/3

Laura is whip smart and easy to work with. I am astounded by how she distilled all of me into one simple statement. What she said were my target audience’s core belief and my selling points almost made me cry. They were simple and straightforward, but it was like she’d bared my soul. With just a few lines of text she’d called me to be my highest self. She’s not just a brander, she’s a hero-maker. Plus, my shiny new, fully-rebranded website just went up two weeks ago, and I’ve already received my first commission and a new sales channel for my artwork! Amazing!

1/3

A Message from Jessica Eaves Mathews, Co-Founder

As a fellow woman entrepreneur, I understand the challenges and dreams behind your business. My goal is to give you peace of mind by protecting your brand, content, and innovations—now and as technology evolves. With 30 years of legal experience, I’m here to help you navigate trademarks, copyrights, and AI law, so you can focus on growing your unique business with confidence.

A Message from Laura Bull Co-Founder

After years of working with global superstars, founders, and public figures, I realized most people didn't have a marketing problem. They had a branding problem. Too many brilliant people were being overlooked, not because they lacked talent or expertise, but because they struggled to articulate what made them different. Personal branding is fundamentally different from product branding because every person already possesses a lifetime of experiences, perceptions, strengths, and stories that make them unique. My role is to uncover those patterns and turn them into a brand people can understand, remember, and advocate for. I built The Brand Management Company because there is nothing more rewarding than helping someone finally be seen for the value they've had all along and watching that recognition create opportunities they once thought were out of reach.