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There’s a great way to build a business that is poised to quickly disrupt a $130 billion industry: take everything you’ve learned from building other businesses and apply it to your own. With your husband. And name it “Henry.” That’s the story, at least for Alexandria Ketcheson, Chief Brand Officer for HENRY (a groundbreaking mobile dentistry startup with a fleet of RVs that makes going to the dentist about as pleasant as it can be -- from flatscreens playing HBO to noise cancelling headphones). Alexandria joins Socialfly Co-Founder Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. She shares insights about why being comfortable with the uncomfortable is part of driving success; building a business with your spouse, holding each other accountable, and the challenge of turning that off at home; creating a team that values kindness, being exceptional and a good person, and acting like an owner; and, how making dentistry more accessible could change the way people think of it. Plus a surprise!
Guests
Alexandria Ketcheson
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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