Alexis Grant, They Got Acquired: Secrets and Strategies for Selling a Business Every Founder Should Know

"Make your business work for you and make it work around your life. There's so many opportunities to do that now and so many inspiring examples. It's not just about your business, it's about you and what you want."

Alexis Grant didn't set out to become an acquisition expert. Before launching They Got Acquired, she built and sold two businesses herself and discovered just how difficult it was to find practical, transparent information about the sale process. Most of the stories she came across focused on headline-making exits and venture-backed companies, leaving little guidance for founders building profitable businesses outside of Silicon Valley.

This week on the Entreprenista Podcast, we dive into the journey of Alexis Grant, the founder and CEO of They Got Acquired, who’s sold multiple media companies, and now helps founders navigate the complex world of business exits. In this episode, Alexis shares valuable insights on how to prepare your business, negotiate deals, and ultimately maximize its value—whether you're looking to have a solid foundation day one, or gearing up for that big sale.From understanding what buyers really want, to the importance of timing and transparency, discover the secrets to creating a desirable company and the learning lessons Alexis has picked up along the way.See how other founders sold their businesses — and for how much.

In this Entreprenista Podcast, Alexis shares what she learned from selling her own companies, explains how founders can think about business value and timing, and discusses the lessons she's gathered from hundreds of acquisition stories through They Got Acquired. Whether you're actively considering an exit or simply want to build a stronger business, this conversation offers a candid look at what happens behind the scenes of a sale.

Here Are a Few Moments From the Podcast

Alexis explains why she started They Got Acquired after selling two businesses of her own:

"Both times I felt like I didn't really know what I was doing. I didn't know who was out there to help me. And all the stories that I saw of successful sales were these huge, hundreds-of-millions-of-dollars deals. That didn't feel applicable to me.

So I started They Got Acquired about three years ago, and I'm really solving my own pain point. How can I help other founders who are in this position? We focus on those six, seven, and low eight-figure deals because there are far more founders building those businesses than people realize."

One lesson from her first acquisition completely changed how she thinks about business valuation:

"You can run all these different metrics and numbers and valuations to figure out what your business is worth, but in the end, the real number is whatever you're willing to take for it and whatever the buyer's willing to pay.

All the calculations in the world can be irrelevant if you can't find that sweet spot between the two parties."

She shares one of the biggest mistakes founders make when a buyer shows interest:

"One common mistake that people make is they get an interest from a buyer, and they sell to that first buyer.

Right now there's a whole ecosystem of buyers who are randomly reaching out to founders because they're hoping they'll be the first bite before you have anyone representing you and before you have other interested parties.

Usually the best way to get more for your business is to get other parties interested."

A founder story taught Alexis an important lesson about timing a sale:

"A lot of founders will look to sell when the business starts to go down because it becomes frustrating, it's not working as well as it did before, or they're totally burned out.

We had a founder who talked about this with us and said, 'I didn't sell when I should have, and the business declined, and I sold for half as much.'

It's easy to wait too long."

Her philosophy on entrepreneurship has shaped every business she's built:

"Making your business work for you and making it work around your life—there's so many opportunities to do that now and so many inspiring examples.

It doesn't... it's not just about your business. It's about you and what you want."

You May Also Like

• Gwen Whiting, The Fill: What She Wishes She Knew Before Selling Her Business 
• Meet the Investors Funding the Next Generation of Women Founders 
• Abby Martinez of Well Balanced Business: Scaling Entrepreneurs with Systems, Strategy & Soul 

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Updated on: June 26, 2026