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"Being an Entreprenista means also showing up for other women entrepreneurs, lifting them up and sharing our wisdom, our knowledge...that is so important to us."
In this episode, we sit down with Ali Mejia and Mariela Rovito, co-founders of Eberjey, the luxury sleepwear brand that has redefined comfort and style. From their humble beginnings with just $20,000 to building a global brand sold in over 1,200 stores, Ali and Mariela share their journey of resilience, partnership, and innovation. Discover how they navigated the challenges of starting a business in the pre-social media era, pivoted to e-commerce in 2020, and built a brand that’s beloved by customers worldwide. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with invaluable lessons on focus, trust, and the power of showing up.
What we talked about:
The early days: From trade shows to traditional media (5:00)
Pivoting to e-commerce and lessons from 2020 (15:00)
Building a 27-year business partnership: Trust, respect, and focus (25:00)
Marketing strategies: From performance marketing to community building (35:00)
Favorite business tools and solutions they can’t live without (45:00)
Final advice: The importance of showing up and empowering other women entrepreneurs (50:00)
Exclusive for Entreprenistas
Use code Entreprenista10 at Eberjey for a special discount on your order!
Connect with Ali and Mariela:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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