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For Arianne Perry, founder of Sweet Defeat (the only clinically proven natural lozenge that stops sugar cravings in seconds), being an athlete not only gave her the strength, stamina, and discipline for being a mom -- it helped her be able to run a company. With two-thirds of Americans overweight and one-third diabetic or prediabetic, Arianne knew something had to be done to help people eat less sugar. And, as someone who came from an entrepreneurial family, she knew she was the one to do it. Arianne joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success. She shares insights about the cost of paid advertising vs. press, and how leveraging an ad can have ripple effects to other channels; how hiring for great people instead of skills, but motivating them to achieve their potential, has been key; about operating a company in stealth mode, and the considerations of obtaining and holding a patent; how Arianne didn’t have mentor, and wishes she had listened to the advice she was given by others earlier; why a “gratitude journal” helps mindset and hormone balance; and, the importance of being kind to yourself. Plus, a surprise!
Guests
Arianne Perry
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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