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Resources mentioned:
Entreprenistas get 35% off Dubsado with code ENTREPRENISTA35 at dubsado.com/entreprenista.
“But at the end of the day we want to show who we really are as a company and we have a lot of fun as a company. So the strategy in our marketing is to just show up as who we are.”
In this episode of The Entreprenista Podcast, Stephanie sits down with Becca Berg, co-founder and CEO of Dubsado, the all-in-one business management platform beloved by creative entrepreneurs. Becca shares how a childhood love of entrepreneurship, a successful photography business, and a personal need for better systems inspired her and her husband to create Dubsado from their kitchen table.
From bootstrapping a SaaS company to serving more than 30,000 customers, Becca opens up about the realities of building a business alongside her spouse, navigating major business challenges, scaling a lean team, and maintaining profitability for over a decade without venture capital. She also reveals how Dubsado is leveraging AI to streamline operations, why customer trust is the foundation of every business decision, and the lessons she's learned about leadership, resilience, and taking time away from the business to avoid burnout.
What We Talked About:
Building Dubsado [7:11]
Navigating Business with Family Dynamics [12:38]
Self-Funding: The Path Less Traveled [18:34]
Leveraging AI for Team Efficiency [25:41]
Challenges in Subscription Businesses [36:17]
The Importance of Self-Care for Founders [41:24]
Connect with Becca:
@beccaliz_ on Instagram
Becca Berg on LinkedIn
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Disclosure: This episode is sponsored by Dubsado. We only partner with brands we believe in and think our community will love. As always, all opinions are our own.
Guests
Becca Berg
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Join 2,000+ supportive, ambitious founders in the
