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Caroline Beckman is the founder and CEO of Nouri Life, a probiotics company with a mission to bring community and immunity together by delivering Gut Health solutions to the commercial market.
At only 18 years old, and within weeks of beginning her Bachelors Degree in Business Administration with the University of San Diego, Caroline connected with a group of entrepreneurs to form the company Suja Juice. Here, her role as VP of Special Projects meant choosing being a full-time entrepreneur over completing her degree. She followed this by forming Nomva, a probiotic superfoods company, at 22 years old. Despite its closure in 2017, it proved an invaluable learning experience in business. Caroline’s passion lies in transforming imagination into action throughout the consumer product industry. She believes by means of disruptive technologies, Nouri Life can provide holistic health to the modern consumer.
Today Caroline joins us to share her impressive journey, from her days of being homeschooled to becoming the ultimate Entreprenista as founder of 3 companies by the age of 26. Caroline describes her excitement in starting Suja Juice in her college days, learning inventory, production planning, distribution and customer care and how to go from idea to action. We discuss the difficult time when her second company, Nomva, ceased trading and the lessons she learned when having hard conversations. We discuss the leadership difficulties when managing investors and work teams and how recommendations in hiring go a long way. We also discuss Caroline’s different approaches to fundraising and her bold tactics to making direct contact with the people she wishes to work with.
“Even if you’re making great money, if you’re not learning and engaged with the work, it’s a lose-lose situation” - Caroline Beckman
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Guests
Caroline Beckman
CEO of Nouri Life
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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