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“Every email that goes out with a pitch to tell someone about the brand, they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.”
In this episode, Stephanie sat down with Divya Gugnani, a serial entrepreneur and investor as well as the CEO and co-founder of Wander Beauty, a brand renowned for its clean multitasking beauty essentials designed for the modern woman on the go. With 5 SENS, her latest business venture, Divya is creating a sensory experience with fragrances that emphasizes clean ingredients and unique mood encapsulating scents.
Her commitment to clean beauty and innovative consumer focused products continues to drive her success in the competitive beauty industry and her leadership has earned her numerous accolades and awards, underscoring her impact as a visionary in the beauty market. Tune in to hear Divya’s advice on venturing into a new industry, building a successful business with a partner, and how she keeps her focus and balance with her growing family.
What We Talked About:
The lesson Divya learned from selling to QVC [07:14]
If you lack the knowledge, surround yourself with experts and build a community [12:56]
The power of working with a business coach [17:07]
How Divya’s experiences in childhood and adolescence inspired her fragrance business, 5 SENS [18:04]
People are the magic ingredient to building an outstanding brand [25:48]
Connect with Divya:
Divya Gugnani on LinkedIn5sens.cowanderbeauty.com@5sensco on Instagram@wander_beauty on Instagram@dgugnani on Instagram
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Guests
Divya Gugnani
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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