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“Every email that goes out with a pitch to tell someone about the brand, they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.”
In this episode, Stephanie sat down with Divya Gugnani, a serial entrepreneur and investor as well as the CEO and co-founder of Wander Beauty, a brand renowned for its clean multitasking beauty essentials designed for the modern woman on the go. With 5 SENS, her latest business venture, Divya is creating a sensory experience with fragrances that emphasizes clean ingredients and unique mood encapsulating scents.
Her commitment to clean beauty and innovative consumer focused products continues to drive her success in the competitive beauty industry and her leadership has earned her numerous accolades and awards, underscoring her impact as a visionary in the beauty market. Tune in to hear Divya’s advice on venturing into a new industry, building a successful business with a partner, and how she keeps her focus and balance with her growing family.
What We Talked About:
The lesson Divya learned from selling to QVC [07:14]
If you lack the knowledge, surround yourself with experts and build a community [12:56]
The power of working with a business coach [17:07]
How Divya’s experiences in childhood and adolescence inspired her fragrance business, 5 SENS [18:04]
People are the magic ingredient to building an outstanding brand [25:48]
Connect with Divya:
Divya Gugnani on LinkedIn5sens.cowanderbeauty.com@5sensco on Instagram@wander_beauty on Instagram@dgugnani on Instagram
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Guests
Divya Gugnani
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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