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“I hate the phrase “Its not personal, it's just business ", not for an entrepreneur. Our business is our baby. It's another piece of us. It is personal.”
On this episode of Startups in Stilettos, Ingrid Zapata-Read and Carlyn Bushman sit down with Elizabeth Watson, founder of Sovereign Success Enterprises, to unpack the concept of Energetic ROI and why so many female founders struggle with burnout, overwork, and the feeling that there simply aren’t enough hours in the day.
Elizabeth shares the personal experience that inspired her business and explains how she helps entrepreneurs identify where their energy is being spent, what’s actually moving the needle, and which tasks are quietly draining their capacity. She also opens up about running her own business in roughly 25 hours a week while homeschooling three children—and how boundaries, AI, delegation, and intentional use of small pockets of time make it possible.
What We Talked About:
From Burnout to Energetic ROI [2:11]
Building a 25-Hour Workweek [10:20]
How Energetic ROI Works [19:20]
A Holistic Business Audit [26:26]
The Biggest Energy Leaks [29:11]
Connect with Elizabeth:
@yourclarityedge on Instagram
Elizabeth Watson on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
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Guests
Elizabeth Watson
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Join 2,000+ supportive, ambitious founders in the
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