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“A lot of our kids are in and out of the hospital. They're not in school. They're not able to be on sports teams. So they don't really feel like they belong. And so we help them belong by welcoming them to the superhero squad.”
In this powerful episode, Erika Sinner shares her journey from a challenging childhood growing up in a trailer park to becoming the founder of a two-time Inc. 5000 company and a nonprofit leader changing thousands of lives. As the CEO of Directorie, Erika scaled her business to 35+ employees, built systems that allowed her to step out of the day-to-day, and redefined what it means to lead with both strategy and heart.
But her story doesn’t stop there.
Erika opens up about launching and growing Tiny Superheroes, a nonprofit dedicated to helping children facing serious medical challenges see themselves as brave, capable heroes. Through deeply personal stories and real-world impact, she reveals how mindset, identity, and human connection can transform lives.
What We Talked About:
Building Directorie [3:38]
Systems for Success [11:52]
Building a Personal Brand [19:55]
The Impact of Tiny Superheroes [24:35]
Scaling Nonprofits [31:09]
Investing in Personal Growth [39:50]
Connect with Erika:
@erika_sinner on Instagram
Erika Sinner on LinkedIn
Celebrate Tiny Superheros on April 23rd!
Resources:
Slack
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Erika Sinner
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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