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Former-teacher-turned-beauty-brand-founder Holly Thaggard’s sun-safe skincare brand Supergoop! is more than a successful business. It’s also a massive classroom that gives her and her team the opportunity to teach people how to protect themselves from the sun while enjoying life outdoors. Inspired by a friend whose skin cancer might have been prevented by a greater awareness of SPF and sun protection, Supergoops’s mission of “living bright” is not just a slogan -- it’s a way of life. Holly joins Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise.In this episode, Holly shares the origin of the Supergoop! name, and Holly’s vision to educate the world about safe sun protection; how Holly figured out the path to building a skin care company; how she used social media not only to sell products but to educate as many people as possible; why company culture is essential to the success of her business; how she’s navigated building a business with offices in two states; and, how Supergoop has found a creative way to get people to apply sunscreen around their eyes, where there is more danger than we realize.
Guests
Holly Thaggard
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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