“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”
Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success. Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact.
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Guests
Lindsey Breitwieser
Founder of The CMO Lab
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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