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“I am passionate about helping women make money. I've always worked for great women leaders and female founded companies. So that was when I decided to make the pivot and really focus on women small business service-preneur companies.”
This Week on Startups in Stilettos, Carlyn and Ingrid meet with sales strategist Jac White, founder of Honeybees Group and host of the Girls Make Bank Podcast. Since 2020, 47% of new businesses have been launched by women, many fleeing corporate burnout, layoffs, or inflexible return-to-office mandates. But there’s one critical skill holding us back: charging what we’re worth.
With 20+ years of experience, from VC-backed startups to coaching female founders, Jac reveals the mindset shifts that helped her pivot successfully (and profitably) when corporate refugees began flooding the entrepreneurial space. Get ready for her best advice on pricing with confidence, protecting your time without guilt, and building sales systems that actually work, not just another Instagram course disguised as strategy.
What We Talked About:
How Jac Launched Honeybees Group [3:45]
How to Get Past Being Uncomfortable with Selling Yourself [10:00]
What Metrics Should You Track? [20:45]
How Jac Found Good Mentors [31:10]
Connect with Jac:
@iamjacwhite on Instagram
@honeybeesgroup on Instagram
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Guests
Jac White
Hosts
Ingrid Zapata Read
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
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