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“But at the end of the day, like, you know your business the best. And just as you've proven to yourself so quickly building this business, there's no one who knows your brand and your business better than you do.”
JoJo Fletcher and Mallory Patton, co-founders of St. Spritz, turned an Aperitivo-hour obsession into a fast-growing, better-for-you canned cocktail brand. With zero beverage industry experience but endless creativity and determination, these sisters-in-law built a women-founded, family-run company now found on Target shelves nationwide.
In this inspiring conversation, JoJo and Mallory share how a trip to Italy sparked their idea, how they navigated the wild world of beverage compliance and distribution, and why trusting your gut (even over “industry experts”) became their secret weapon. You’ll hear how they built their brand brick by brick—balancing motherhood, partnership, and perfectionism—and how their “departure in every can” philosophy turned into a cult-favorite lifestyle brand.
What we talked about:
Building St. Spritz [5:30]
Having A Mentor [10:50]
Making The Consumer Buy In [17:38]
Using Different Promotional Platforms [27:22]
Getting Into Target [34:47]
Connect with JoJo:
Instagram
Connect with Mallory:I
nstagram
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Guests
Mallory Patton
JoJo Fletcher
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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