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“But at the end of the day, like, you know your business the best. And just as you've proven to yourself so quickly building this business, there's no one who knows your brand and your business better than you do.”
JoJo Fletcher and Mallory Patton, co-founders of St. Spritz, turned an Aperitivo-hour obsession into a fast-growing, better-for-you canned cocktail brand. With zero beverage industry experience but endless creativity and determination, these sisters-in-law built a women-founded, family-run company now found on Target shelves nationwide.
In this inspiring conversation, JoJo and Mallory share how a trip to Italy sparked their idea, how they navigated the wild world of beverage compliance and distribution, and why trusting your gut (even over “industry experts”) became their secret weapon. You’ll hear how they built their brand brick by brick—balancing motherhood, partnership, and perfectionism—and how their “departure in every can” philosophy turned into a cult-favorite lifestyle brand.
What we talked about:
Building St. Spritz [5:30]
Having A Mentor [10:50]
Making The Consumer Buy In [17:38]
Using Different Promotional Platforms [27:22]
Getting Into Target [34:47]
Connect with JoJo:
Instagram
Connect with Mallory:I
nstagram
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session.Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Mallory Patton
JoJo Fletcher
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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