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Launching the next huge business would be a massive challenge for anyone. But high level business experience and two years of focus have kept Julie Bornstein on the path to the next level of success. Julie is the Founder of The Yes, a new shopping app built with you in mind. Your sizes. Your brands. Your style. And you’ll be seeing it everywhere. Julie joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her company and her journey to success, including why Julie hit the reset button, and went to Harvard, and why that decision has opened up an entire new valuable network; how a trip to the airport with Jeff Bezos in early days of Amazon led to a job for Julie’s husband; why asking the CEO of Starbucks for a job while at a conference returned Into a bigger career move than expected; the importance of always following up; why a dream job that took 6 months of effort to get was worth it; and, why abandoning a dream of becoming a CEO of a big brand to build a game changing shopping platform from scratch makes so much sense.
Guests
Julie Bornstein
CEO of Starbucks for a job while at a conference returned Into a bigger career move than expected
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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