%20copy.avif)
“It's good to have your own executive coach because at the end of the day, the brand is the brand is the brand. We are also our own brand. And for me, whether the company exists in this way or not, I will still be Kendra Bracken Ferguson.”
Kendra Bracken-Ferguson, 4X founder, brand builder, and author opens up about her early career in PR, her career leap of faith, and the behind-the-scenes struggles of building one of the first influencer management agencies before Instagram even existed.
She shares the game-changing advice she received, the importance of having both a personal and a partnership executive coach, and how she evaluates new opportunities with her “litmus test” for founders.
What we talked about:
Starting Something New [5:40]
Advice to Resolve Conflict Within Your Business [11:35]
Being a Good Executive Coach [20:18]
The Process After Having a New Idea [29:01]
What Are You Most Looking Forward To? [39:41]
Connect with Kendra:
Join our Founders Weekend Wealth & Wellness Retreat
April 30th - May 3rd, 2026 at the PGA National Resort in Palm Beach Gardens, FL. Reserve your ticket here!
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Heather Lillico Helps Burnt-Out Founders Rewire Their Nervous Systems
The former nutritionist burnt out building her nutrition business, and the tools that brought her back to calm now anchor her coaching for women founders.
Elizabeth Watson Helps Founders Recover Their Lost Energy
Automate Your Site with a 1-Month Free Trial
Kartra