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“It's good to have your own executive coach because at the end of the day, the brand is the brand is the brand. We are also our own brand. And for me, whether the company exists in this way or not, I will still be Kendra Bracken Ferguson.”
Kendra Bracken-Ferguson, 4X founder, brand builder, and author opens up about her early career in PR, her career leap of faith, and the behind-the-scenes struggles of building one of the first influencer management agencies before Instagram even existed.
She shares the game-changing advice she received, the importance of having both a personal and a partnership executive coach, and how she evaluates new opportunities with her “litmus test” for founders.
What we talked about:
Starting Something New [5:40]
Advice to Resolve Conflict Within Your Business [11:35]
Being a Good Executive Coach [20:18]
The Process After Having a New Idea [29:01]
What Are You Most Looking Forward To? [39:41]
Connect with Kendra:
Join our Founders Weekend Wealth & Wellness Retreat
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Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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