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“Every relationship, every touch point has really fueled not just the work, but I think the personal nature of which I approach things because it's all through passion.”
In this episode of the Entreprenista Podcast, we welcome back serial entrepreneur, venture capitalist, bestselling author, and Business of the Beat host Kendra Bracken-Ferguson for a powerful conversation about building companies through the power of community.
Kendra shares the incredible journey behind her newest venture, Luminicole—an automated retail platform bringing beauty and wellness brands into high-traffic locations like airports, hotels, and college campuses. From landing partnerships with founder-led brands to designing AI-powered retail machines, she reveals what it really takes to break into a new industry and scale a bold idea.
Throughout the conversation, Kendra also opens up about how relationships built inside the Entreprenista community—especially at Entreprenista Founders Weekend—have directly led to brand partnerships, collaborations, and business growth.
What We Talked About:
Defining Kendra [3:15]
Relationships to Partnerships [8:26]
From Hustle To Harmony [13:48]
Launch of Luminicole [20:52]
Different Skill Sets, Same Mission [31:18]
Connect with Kendra Bracken-Ferguson:
@kendrabrackenferguson on Instagram
Connect with Kendra on LinkedIn
Listen to Kendra on the Business of the Beat podcast
Buy Kendra’s book: Beauty of Success
People (and businesses) mentioned in today’s episode:
Blessed Bananas by Nadine Ramos
Entreprenista 100 Award Winner Rael
Learn more about LumiNicole Beauty
Connect with LaShasta Bell, co-founder of From Hustle to Harmony
Connect with Kellie Chen, founder of 8Rue
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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