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“Every relationship, every touch point has really fueled not just the work, but I think the personal nature of which I approach things because it's all through passion.”
In this episode of the Entreprenista Podcast, we welcome back serial entrepreneur, venture capitalist, bestselling author, and Business of the Beat host Kendra Bracken-Ferguson for a powerful conversation about building companies through the power of community.
Kendra shares the incredible journey behind her newest venture, Luminicole—an automated retail platform bringing beauty and wellness brands into high-traffic locations like airports, hotels, and college campuses. From landing partnerships with founder-led brands to designing AI-powered retail machines, she reveals what it really takes to break into a new industry and scale a bold idea.
Throughout the conversation, Kendra also opens up about how relationships built inside the Entreprenista community—especially at Entreprenista Founders Weekend—have directly led to brand partnerships, collaborations, and business growth.
What We Talked About:
Defining Kendra [3:15]
Relationships to Partnerships [8:26]
From Hustle To Harmony [13:48]
Launch of Luminicole [20:52]
Different Skill Sets, Same Mission [31:18]
Connect with Kendra Bracken-Ferguson:
@kendrabrackenferguson on Instagram
Connect with Kendra on LinkedIn
Listen to Kendra on the Business of the Beat podcast
Buy Kendra’s book: Beauty of Success
People (and businesses) mentioned in today’s episode:
Blessed Bananas by Nadine Ramos
Entreprenista 100 Award Winner Rael
Learn more about LumiNicole Beauty
Connect with LaShasta Bell, co-founder of From Hustle to Harmony
Connect with Kellie Chen, founder of 8Rue
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
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Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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