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Liana Douillet is the Chief Marketing Officer at Skillshare, an online learning community for creatives, inspiring millions of members who come together to find inspiration and take the next step in their creative journey. Previously the COO of Blockchain, she spent four years helping the company grow its revenue, expand into new product lines and geographies, and 10x its user base to over 40M. Liana also spent a decade with professional services company Axiom, leading Branding and Communications to help them grow to a 250 million dollar/year industry leader with 2000 people in 17 offices globally. Proudly Puerto Rico born and Connecticut raised, Liana has a BA Degree in Psychology & International Studies from Connecticut College. Later, she was Chair of the Programming Committee with the Alumni Association Board. Liana’s philanthropic work earned her a spot on the New York Observer’s “Top 20 Philanthropists under 40.”
Liana joins us today to share her career journey from New York paralegal to marketing powerhouse, where she rose through the ranks quickly due to a work ethic and focus that will take your breath away.
Liana discusses what mentorship means to her and why hard truths from your mentor are as crucial as the skills they can teach you. She discusses the forward-thinking you should employ when striving for a promotion and how you can canvas for that position by doing the job before you get it. Liana reveals the two questions she asks every job candidate and what else she’s looking for when hiring. We also discuss parenting and the workplace and why being upfront about your boundaries and working hours in this current lockdown era is more important than ever before.
“Just know your worth.” - Liana Douillet
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Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Liana Douillet Guzmán
Marketing Officer at Skillshare
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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