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“...this is my lifestyle right like eating clean is my lifestyle like enjoying every day is my lifestyle so I'm just trying to be me and and be real and show the things that I've just learned, you know, that I've been obsessed with and learned over the years and turn it into something that really brings joy to other people.”
What happens when you take a personal struggle, a deep passion, and a refusal to settle—and turn it into a business that changes an entire industry? In this episode of The Entreprenistas Podcast, we sit down with Loren Castle, founder of Sweet Loren’s, the better-for-you, allergy-friendly baking brand now sold in over 35,000 stores nationwide.
Loren opens up about her journey from battling Hodgkin’s lymphoma in her early twenties to discovering the power of food, and ultimately creating a company that makes healthier eating accessible and delicious. She shares the early hustle of pitching Whole Foods with nothing but homemade cookies and determination, the lessons she learned scaling her brand from a kitchen recipe to a national business, and why purpose and passion are the keys to resilience in entrepreneurship.
What we talked about:
Taking the First Steps [7:55]
Taking THE Meeting [15:59]
Finding Your Mentors [26:07]
Launching a New Product [35:50]
Finding DATA [46:02]
Connect with Loren:
SweetLorens
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Guests
Loren Castle
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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