“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh it off and move forward. You don't cry over spilt milk.” - Ruby Russell
When Ruby Russell’s partner suffered a back injury that left him unable to make the bed, she was inspired to design a product that would significantly simplify the daily chores for those with disabilities. Ruby is now the founder and CEO of RR Distinctive Beddings, a revolutionary bedding company aiming to combine luxury with accessibility and to take the complexity out of making the bed. With her two patents, Befitted Bedding and Stay Put Bedding, she is changing how we sleep. Today, we’re chatting with Ruby about the personal inspiration behind her inventions, designing a product with a particular consumer in mind, and her strategy to garner more visibility for her inventions.
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Guests
Ruby Russell
CEO of RR Distinctive Beddings
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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