After facing a period of anxiety at the start of a new demanding job, Sarah McDevitt discovered meditation and the transformative power it had in shifting her mindset and helping her cope with stress. This experience inspired her to launch Core, a personal meditation trainer that uses dynamic vibrations to help you stay focused.
Today, Sarah joins us to share her experience building Core. She talks about how shifting her mindset changed her fundraising experience and why a single thing won’t ever make or break a business. She discusses her background with meditation and shares how it helped her navigate a stressful time in her life. She shares how she deals with failure and what she believes it ultimately means. She shares how Core has implemented a work culture that encourages its employees to bring their whole self to work. She talks about why she reminds herself that, while she is the CEO of Core, Core does not represent her whole identity. She also discusses the importance of owning how you want to impact the world.
“One of the things I’ve learned is to be extremely direct about the ask at the end of a pitch. And it’s less like, ‘So, will you give us money?’ It’s more, ‘Are you going to join this journey?’”
- Sarah McDevitt
Join the Entreprenista League!
Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!
We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!
As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Applications open on May 2! Head over to entreprenista.com/theleagueentreprenista.com/theleague to apply today, and use the code Podcast for $100 off your yearly enrollment.
We can’t wait to welcome you, support you, and be part of your business journey!
Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.
To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.
Get In Touch!
Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service.
You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us.
Drop us a text - we can’t wait to hear from you!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Sarah McDevitt
CEO of Core
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
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