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“So if you're listening to this and you're starting a company, my best advice and the companies that I see succeed rapidly and have longevity are companies where the founder knows the audience knows the customer or is the customer.”
What if the key to scaling your business wasn’t about spending more, but about caring more? In this episode, we sit down with Natalie Frank, Head of Marketing and Community at Flodesk, who helped grow the bootstrapped email platform to over $30 million in recurring revenue, without relying on traditional advertising.
Natalie shares how she went from wedding photographer to tech executive, and the powerful philosophy that’s guided her journey: founder-market fit and community over competition. You’ll hear how Flodesk built a loyal audience through authenticity, radical transparency, and empowering small business owners to take control of their marketing.
What we talked about:
Creating a Remote Environment [8:22]
Immerse in the Market [17:21]
Staying with the Customers [24:11]
Honoring Early Customers [34:02]
Signing up for FloDesk [40:37]
Connect with Natalie:
Website
Head to partners.flodesk.com/entreprenista to start your 14-day free trial, exclusively for Entreprenistas.
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Natalie Franke
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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