Staying True to Yourself with Julie Rice of Inner Beauty

March 8, 2021

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Name

Julie Rice discovered her passion for makeup as a teen when she found the Clinique Counter at Nordstrom. She was trained at FIT and began working at a makeup counter, but when she was diagnosed with multiple sclerosis just five days before her wedding, she became attuned to the importance of health. She launched Inner Beauty, a clean cosmetics brand whose products are free of harmful chemicals. Today, Inner Beauty is quickly becoming a major beauty brand that you’ll be able to find soon at major retailers. Through her company, Julie is spreading the word about clean products and the importance of taking care of yourself.

Today, Julie joins the show to talk about her journey from working at a makeup counter to growing Inner Beauty and getting her brand into the retailer of her dreams. She shares how her experience being diagnosed with multiple sclerosis led to her desire to create a cosmetics line that was free of harmful ingredients. She offers key advice for listeners who want to start their own beauty business and shares some exciting news about her company. She talks about how she makes working at home work for her and how she makes time for her family. She gives the biggest lesson she has learned over the years and shares how she manages her chronic illness with her busy entreprenista lifestyle.

“Do whatever it takes to get it done, and don’t forget to do it with love, passion, and purpose.”

Work Party!

From the offices of Create and Cultivate, I’m Jaclyn Johnson, the host of Work Party, a podcast for ambitious women looking to create and cultivate the career of their dreams. It’s paving the way for a new generation of women, women who are redefining the meaning of work on their own terms.

Every Wednesday we bring in leading female powerhouses for real talk and BS-free advice on building your business. You’ll hear from female founders, CEOs, entrepreneurs, creatives, and so many other badass ladies.

Are you ready to create and cultivate the career of your dreams? Then tune into Work Party! Be sure to subscribe to the show so you’ll never miss an episode.

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Guests

Julie Rice

Hosts

Stephanie Cartin

Co-founder of Socialfly and Entreprenista.

Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.

Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.

Courtney Spritzer

Co-founder of Entreprenista.

Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.

In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.

In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.

As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.

She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.

Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.

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