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Beth Marcello is the Director of Women’s Business Development at PNC, an organization with a longstanding history of building strong communities and financial opportunities for individuals, families, and businesses. Before joining PNC, Beth was the Principal and Lead Consultant of PRwriting, Inc., a communications consulting firm she founded in 1990. In addition to her work at PNC, Beth is an adjunct faculty member at the University of Pittsburgh, where she teaches undergraduate courses such as PR Writing, Creative Corporate Writing, and Writing for the Public.
Beth joins me today to discuss her journey through the public relations industry and the growth of women in business. She explains what made her return to the corporate world after starting her own PR company and how she brings her entrepreneurial spirit to PNC. She outlines PNC’s efforts to support women in business and highlights how community, connection, and collaboration are essential to the growth of Entreprenistas.
“You have such an opportunity to tailor your message to different audiences today. Where everything was in the past just a public announcement, today, you deliver your message directly to the audience.” - Beth Marcello
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
PNC Celebrates Women Business Leaders
Each year, PNC celebrates women business leaders by hosting Women in Business Week. As co-founders of SocialFly and Entreprenista, Courtney and I were invitedto join the lineup of this year’s keynote speakers!
Join us on Thursday, May 12th at 1p.m. Eastern Time for our keynote event, but you won’t want to miss any of the webcasts. This year’s all-virtual line up is absolutely inspiring.
To register for PNC’s Women in Business Week webcast event, head over to PNC.com/businesswebcasts - we can’t wait to see you there!
Introducing… Startups in Stilettos Podcast
Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?
Then our newest podcast – brought to you by the Entreprenista Network – is for you.
The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.
Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts..
Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Guests
Beth Marcello
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
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