“That's that visibility that I teach for that with that consistent content has to drive to your list or here again, it's just noise. It's just content. That's all it's doing. So visibility without strategy is just noise.”
In this episode of Startups and Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Tracy Beavers, CEO and Founder of Tracy Beavers Coaching and longtime visibility strategist, to unpack sustainable, real-world marketing strategies for founders who are already juggling a lot.With more than 20 years of experience helping entrepreneurs grow through organic marketing, Tracy shares how she built a multi–six-figure business while working full-time in corporate, raising kids, and protecting her sanity. Her approach? Systems, consistency, and visibility with intention—not noise.
What we talked about:
Getting into Coaching [4:58]
Cleaning the Calendar [10:00]
Finding Your Platform [14:48]
THE Email List [19:36]
Being a Better Coach [24:13]
Connect with Tracy:
Connect with Tracy on Facebook
Sign up for her masterclass on January 14th!
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
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Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
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Guests
Tracy Beavers
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Join 2,000+ supportive, ambitious founders in the
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