Madelyn Victoria: Marketing Strategist & Website Designer Helping Service Providers Scale Sustainably

Please share a brief introduction about yourself and your business

I'm a marketing strategist and ShowIt website designer. I work with service providers and coaches who want to grow their visibility online without feeling like they have to be glued to Instagram 24/7. I help them create stress-free marketing strategies and high-converting websites that actually work for their goals and their lifestyle. I’m a big believer that marketing shouldn’t feel like a full-time job on top of your actual business (you're the CEO for a reason!). My favorite thing is helping business owners save time and scale their business through marketing so they can reach the right people and grow in a way that feels sustainable, not stressful.

Who are your customers?

I work with service-based business owners and coaches who are in the scaling phase of their business. They want to grow without sacrificing more of their time or creating a business that leaves them feeling burned out and constantly “on.” Many of my clients are moms or women who value flexibility. They’re building a business not just for revenue, but for freedom to be with their kids, to travel, to invest in the things they care about, and to build a life on their terms.

That’s where I come in. For some, that looks like done-for-you social media management to take content off their plate completely. For others—especially those at the 6- or 7-figure mark—it’s CMO support, where I step in as their fractional Chief Marketing Officer to lead and implement their overall marketing strategy so they can focus on being the CEO.

What was your background prior to starting your own business?

I've really loved marketing and social media since I was in high school, though I didn't know it at the time. I took on projects and "side jobs" because I enjoyed it so much, and I actually learned a lot at a young age. Then in college, I had an amazing marketing internship where I was able to take my formal education and training and apply my own creative spin to it. At the time, I fully expected to go the traditional route and work in corporate, but I had also started a social media management side hustle to make extra money.

When I graduated from college, I had this crazy idea: "What if I tried to take this social media management side hustle and make it my career?" So that's what I did. I worked several part-time jobs so I’d have the flexibility to keep growing, and I continued to learn about the business side of things, from client management to refining my marketing skills. In less than a year, I was able to go full-time with my business and expand my services to include not just social media management, but email marketing, funnel strategy, content repurposing, and website design.

What made you take the leap to start your own business?

There were a lot of contributing factors, but I didn't want to be tied to an office job. Or go to work in the dark and come home when the sun was setting. Or have to ask permission to go to a doctor's appointment or attend a family event, to name a few things. 

I've always been self-motivated and driven, and I've always done well with being in control of my own schedule. I also wanted the ability to dream big and not have a cap on my income or creativity. When I realized that I was more stressed working at my office job than trying my business and failing, that’s when I took the metaphorical leap. I figured if I was going to work hard, I wanted it to be for something I actually cared about. And as I started taking on more client work and building relationships, I realized I could actually create a business that allowed me to do meaningful work, support people I cared about, and build a life I didn’t need a vacation from!

Did you always know you wanted to be an entrepreneur?

No, actually, but looking back, it makes perfect sense! I used to make PowerPoint presentations about my “business ideas” when I was 10. And I always liked being in control of my schedule when I was in high school and college. My dad was an entrepreneur, so I saw firsthand that entrepreneurship wasn’t always easy—but I also saw the freedom it gave him and how much he genuinely enjoyed his work. I may not have answered with "entrepreneur" when people asked what I wanted to be growing up, but now, I can’t imagine doing anything else.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

My first “strategy” was posting consistently on Instagram, networking locally, and giving away free advice to get my name out there. I didn't have a fancy launch plan, and it was a lot of trial and error. There are so many things I've learned since then, and I wish I could go back and tell that version of myself how to get the word out better! But I also think that experimenting, building the right relationships, investing in a business coach and community, and showing up even when it was messy or I didn't really know what I was doing helped me learn and build a sustainable business. It's very cliche, but consistency helped tremendously. 

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

One of the biggest challenges I’ve faced in business was in the early days, when I lost several clients back-to-back. They were closing their businesses due to the economy or personal reasons, and the loss of clients and revenue rattled me. Even just one client loss felt personal and heavy for me, so you can only imagine how I felt losing multiple in a short span of time.  

On top of that, I was juggling multiple part-time jobs to give myself the flexibility to build my business, working early mornings and late nights. There were moments I thought about quitting and going the “safe” route (the lure of a steady paycheck and predictable schedule almost got me a few times). But, I knew that building something of my own was what I really wanted. I didn’t want to settle for burnout in a job that I didn’t love. I wanted flexibility, freedom, and a business I actually enjoyed running.

I remembering turning in my notice at my office job—even though it was years ago, I could still tell you the exact date. Handing in my letter of resignation was one of the hardest things I’ve ever had to do—not just because I was saying goodbye to a boss and co-workers I loved, but because it was very much stepping into the unknown. Would I fail before things ever really got going? Would I end up right back where I started, reapplying for jobs a few months later when the bills caught up? What kept me going was the belief that if I just kept showing up—if I stayed consistent, kept learning, and stayed true to what felt aligned—I’d figure it out. And I did. Slowly, my business started to grow. Clients started referring others. I started building better systems. My confidence grew. It took time, but it started coming together. That season taught me the value of resilience, the importance of building relationships, and how showing up consistently, even on the hard days, is what builds a thriving business.

What accomplishment are the most proud of to date in your business?

There are several! I was awarded a "distinguished alumna" award at my alma mater recently, and that was a huge honor for me. If you had told me in college that I’d be running a business, speaking in front of groups, and helping other entrepreneurs grow their own, honestly, I’m not sure I would’ve believed it! I'm also proud of the relationships I've built with my clients the trust my clients have in me. Some of them have been with me for years and have let me into the behind-the-scenes of their businesses and trusted me to act as their CMO. And when they tell me, “You've helped us double our revenue this month” or “You took marketing completely off my plate so I can focus on being a CEO,” that’s the best feeling.

Do you have any recent wins from the last year that you'd like to celebrate with our community?

Yes! Leaning into public speaking and guesting on podcasts. Last year alone, I had the opportunity to speak at multiple conferences and virtual summits. Public speaking used to feel way out of my comfort zone, but now I really enjoy getting to teach service providers how to simplify their marketing, increase their visibility, and grow without burnout. Another big win: several of my long-term CMO-service clients had their most profitable quarters ever this year.

What's next for your business? What can we expect to see over the next few years?

Over the next few years, I plan to focus on two main areas of my business: done-for-you (DFY) and done-with-you (DWY) marketing support. On the DFY side, I’m leaning into my CMO-level services for 6- and 7-figure businesses—handling all things marketing strategy, content creation, email marketing, launches, and visibility. These clients often have a strong business foundation and just need someone they trust to take marketing off their plate so they can focus on the CEO-level work. On the DWY side, I’m growing The Conquer Your Content Club, which is perfect for service providers with smaller budgets who still want strategy, templates, content prompts, and access to expert guidance—without the high-ticket investment. I also plan to add to my team so we can serve more clients but still have the personalized support I’m known for. I’m excited to keep growing in a way that feels aligned and sustainable, both for me and for the businesses I serve!

What is your top productivity tip? 

Theme days have been so helpful for me. Instead of switching back and forth between different types of tasks all day, I structure my week so my brain knows what to expect.  Mondays and Tuesdays are client work only. Wednesdays are for client work, plus meetings. Thursdays are podcast interviews and my own marketing. And Fridays are for admin and catch-up work. It helps me stay focused and actually get so much more done without feeling like my brain is ping-ponging all day! Another small productivity tip is using the “Scheduled Summary” feature on my phone (it's found in settings under "notifications"). I only get non-urgent notifications at the top of the hour, and it cuts down on distractions a lot.

On the flip side, how do you avoid burnout?

Hiring the right people has made all the difference. For too long, I tried to do everything myself, but when I finally hired my VA, it was a total game changer. Delegating to someone I trust has allowed me to focus on the parts of the business I love and do my best work. I’ve also learned to build some breathing room into my calendar. I try to keep one week each month light on meetings so I can regroup or work on my own projects. I also try to protect a block of time in the mornings for more "deep-focus" work because that's when I'm most focused. So I save non-urgent emails, meetings, or admin tasks for later in the day.

What is your approach to work-life balance / integration?

I try to fully unplug on weekends. That means no notifications, no checking Slack or email, and giving myself permission to rest or do something creative (which is not always easy for me!). I’ve also gotten better at saying no to opportunities that aren’t aligned. No to “just one more thing” at 9 p.m. or no to taking on a client that isn't the right fit.

What is one thing you wish you had known when you started your Entreprenista journey?

You don’t have to do it all alone. I used to think I had to figure everything out myself before I could ask for help. But this community is what makes entrepreneurship work (and what makes it fun). You get out of the community what you put into it. The more you show up, connect, and contribute, the more support, friendships, and unexpected opportunities come your way!

What's the one app on your phone you absolutely cannot live without and why?

For business: Instagram's Edits app. I go down a rabbit hole every time they release a new update! It’s been great for creating reels. I used to use CapCut a lot, but now Edits is my favorite. For fun: Goodreads. I’m a huge bookworm, and I love keeping track of what I’m reading (and seeing what my friends are reading, too). And it's perfect for organizing my never-ending TBR list.

What is your favorite business tool or solution and why?

Slack and ClickUp! I use Slack for client communication and to interact with members in my Conquer Your Content Club. It keeps everything organized and easy to manage without cluttering up my inbox. I love how it makes back-and-forth feel more like a quick conversation. And then I use ClickUp to organize client folders and SOPs, manage the backend of my business, and set recurring tasks. It also helps me map out my content calendar and keep track of email and social media ideas. It’s a great tool that helps me stay on top of everything without feeling overwhelmed!

What advice do you have for aspiring Entreprenistas?

Start by going through the onboarding checklist—it’s such a great way to get familiar with everything and make sure you’re actually using the resources available to you. And definitely check out the virtual networking events! They’ve been one of my favorite parts of the community so far. Running a business can feel lonely sometimes, and these calls are such a fun way to meet other female founders, chat about what’s working, and get encouragement from people who truly understand!

Learn more about the Entreprenista League and join today

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