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“I think one of the things that you have to be sure of is, like, money actually makes your problems way worse. Like, you can light money on fire very quickly. If you don't have something that's already proven that's working, then you're going to add more”
What happens when a personal stylist with $300 in her bank account accidentally sparks an entire industry? In this episode, we go beyond the headlines with Amber Venz Box, the co-founder and president of LTK, the $2B platform that transformed personal blogs into global businesses and helped define the modern creator economy.
For the first time publicly, Amber opens up about the parts of her journey she’s never shared — from pitching her first round of funding on a bar stool in an Irish pub, to building one of the most powerful creator-commerce engines in the world, to the painful moment she was sidelined inside her own company. You’ll hear how she navigated early monetization when “blogger” wasn’t even in the dictionary, the traps founders face when fundraising, and why she’d use ChatGPT today to decode term sheets line by line.
What we talked about:
Reward Style [5:38]
Balancing Creator and Brand [12:51]
Encouraging Founders [20:58]
Money Can Be a Problem [32:16]
Our Mission [41:49]
Connect with Amber:
Instagram
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Guests
Amber Venz Box
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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