Mallika Malhotra Helps Women Entrepreneurs Build Bold, Standout Brands with Clarity and Confidence

Please share a brief introduction and your business:

Mallika Malhotra is The Brand CEO—a brand strategist, mentor, and speaker to bold women entrepreneurs who are ready to stop blending in and start leading. With over two decades of experience, including brand work with industry giants like L’Oréal and Oil of Olay, Mallika helps experts clarify their message, own their niche, and position themselves as the go-to authority in their field. She’s the creator of the BullsEye Branding Formula, a proven framework to build standout brands, and The Brand Force an AI-powered Brand Strategy System that helps you position your niche, sharpen your message, and build visibility—fast. Known for her no-fluff approach and empowering energy, Mallika is passionate about helping women stop playing small and show up as the the only and obvious choice. When she’s not building brands, you’ll find her sipping black coffee, walking her Bernedoodle Jax, or exploring the world with her husband and three sons.

Did you always know you wanted to be an entrepreneur?

I did not but once I left corporate, I knew it was the path for me to feel fulfilled and achieve a more balanced lifestyle.

What accomplishments are you the most proud of to date in your business?

Being in business for over 2 decades

Embracing and learning AI so I can launch a new suite of AI assistants for brand strategy

What is one thing you wish you had known when you started your Entreprenista journey?

There seems to be SO MANY resources and women here. I'd love some help to make it feel smaller/more intimate. How to start building real relationships not just a comment exchange on a post.

When hiring, what is your go-to interview question?

What is your zone of genius? How will you optimize that in the next 5 years?

What did you go before starting your own business?

I worked in advertising on big brands like L'Oreal, Oil of Olay, Outback Steakhouse, Hidden Valley Ranch and 1800 Flowers.

What made you take the leap to start your own business?

Motherhood was the catalyst to starting my own business so I could have more freedom and flexibility.

Do you have any recent wins?

Invited to be the Marketing Director for NAWBO San Antonio, the second largest chapter in the US

Developing a new team of AI brand building bots that follow my proven formula to create a stand out brand (The Brand Force)

What's one app on your phone that you cannot live without?

IG/LI - keeps me connected

Who are your customers?

Female Entrepreneurs who struggle with standing out in a crowded market and communicating their value.

What's your top productivity tip?

Focus on the top 3 revenue generating tasks FIRST

What's your favorite business tool?

Canva - easy to create branded assets that look like a million bucks

What's your approach to work-life balance?

Acceptance that it is messy, sometimes ugly and always a work in progress

How do you avoid burn-out?

White space, firm boundaries, asking for help

What advice do you have for aspiring Entreprenistas?

As a seasoned entrepreneur with over 2 decades of experience, just remember it's not a race. You're in this for the long haul so go at your own pace, put some blinders on and stay true to yourself.

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