Michelle Cordeiro Grant’s GORGIE Raises $24.5M Series A

GORGIE is living proof that women founders can move faster, scale smarter, and reshape billion-dollar categories—on their terms.

Just one year after launch, Entreprenista League member Michelle Cordeiro Grant’s latest venture, GORGIE, has secured a $24.5 million Series A funding round—and it’s now on shelves at over 1,900 Target locations nationwide.

The round was led by Notable Capital, with continued support from Coefficient Capital and powerhouse investors like Jason Cohen and Yossi Nasser. With this latest raise, GORGIE’s total funding climbs to $37 million—a remarkable milestone for a company that went from idea to national retail rollout in under a year.

A Modern Brand in a Stagnant Category

Energy drinks are a $20B+ industry. But for decades, the shelves have looked the same: loaded with synthetic ingredients, hyper-masculine branding, and few wellness-forward options. Michelle saw an opportunity not just for better products—but for a better message.

With GORGIE, she’s rewriting what it means to feel energized.

The product lineup is stacked with functional ingredients like green tea caffeine, L-Theanine, and B vitamins, and skips the additives no one’s asking for—like aspartame, erythritol, and sucralose. Each can is non-GMO, vegan, gluten-free, and designed to fuel the body and align with modern health standards.

More importantly, it’s built around a brand that speaks to the real lives of today’s consumers—especially women.

Rapid Growth Fueled by Community

In a space traditionally ruled by legacy brands, GORGIE is breaking through with speed and authenticity.

The company has grown 5x year-over-year in 2024, with reorders averaging every 8 days. Products ship to customers in all 50 states, and a thriving creator community has helped drive over 1.6 billion organic social impressions to date.

GORGIE isn’t just growing in volume—it’s reshaping the category:

• #1 fastest-growing energy brand in the U.S. natural channel
• 20%+ contribution to category growth
• Top energy and sparkling beverage brand at Erewhon
• First-ever energy drink smoothie at the luxury grocer

And now, GORGIE’s exclusive Pink Lemonade flavor will launch in all 1,900+ Target stores starting June 1—accompanied by a lifestyle swimwear capsule that turns the flavor drop into a moment.

What Women Founders Can Learn From This

Michelle’s playbook isn’t based on hype. It’s built on repeatable strategy:

• Solve a real problem in a stagnant space.
• Co-create with your audience—not just for them.
• Move fast, but scale intentionally.
• Partner with investors and talent who share your values.

She’s done it before—LIVELY became a category-defining brand and was later acquired. Now, with GORGIE, she’s proving once again that founder-led brands can build community, drive culture, and compete at the highest level.

And she’s not keeping her strategies to herself. Michelle has shared behind-the-scenes lessons and insights with the Entreprenista League community, offering a rare look into what it really takes to land in Target, close funding, and grow a brand with purpose.

A Reminder for Every Woman Building Something Bold

When Michelle launched GORGIE, she started with an idea and her iPhone. One year later, it’s a national brand, a category disruptor, and a case study in community-first, mission-led growth.

The message for founders?
Don’t wait for the shelf. Build the brand that earns it.

Want to learn how Entreprenista League members like Michelle are scaling their businesses?
Join the Entreprenista League and get access to exclusive Office Hours, behind-the-scenes strategy sessions, and a network of founders who share the real stories behind their success. Learn more and join right here.