Cynthia Maselli

Cynthia Maselli is The Brand Strategist™, recognized for her expertise in brand strategy, brand identity, and strategic marketing. Since launching her agency in 2018, she has built a thriving business entirely through referrals and word of mouth, a testament to the trust and long term relationships she cultivates with her clients.


Her work reflects a rare blend of creative direction and strategic thinking, guiding founders and business leaders to build brands that not only stand out, but stand the test of time. In 2025, she published The Iconic Brand Blueprint™, a strategic framework and workbook she wrote and designed, an all in one resource for building strong, iconic, and profitable brands and businesses through a clear, step by step approach.

With nearly two decades of experience across brand strategy, marketing, advertising, design, and leadership, Cynthia specializes in translating vision into compelling brand identities and strategic website experiences that resonate and drive growth.