Kellie Chen is the co-founder of 8Rue, an award-winning branding agency specializing in Beauty, Health & Fitness CPG brands. With over 15 years of experience spanning Fortune 500 brand leadership and emerging CPG, Kellie has led brand strategy, product development, visual identity, packaging, and go-to-market work for brands navigating launch, growth, and retail readiness. Her background includes VP-level brand and marketing roles and work with globally recognized brands such as P&G’s SK-II, LVMH’s Ole Henriksen, Sephora, and mass retailers including Ulta, Target, CVS, and Walgreens. At 8Rue, Kellie partners with founders and teams at pivotal moments - helping brands clarify positioning, build strategy-backed creative systems, and design branding that holds up as they scale. The agency recently supported a full rebrand and national rollout for a period care brand launching in 650+ Ulta stores. Not just beautiful. Built to last. Kellie is passionate about helping founders move beyond “pretty branding” and toward intentional, strategic brand building that supports long-term growth.
