.avif)
Kellie Chen is the co-founder of 8Rue, an award-winning branding agency specializing in Beauty, Health & Fitness CPG brands. With over 15 years of experience spanning Fortune 500 brand leadership and emerging CPG, Kellie has led brand strategy, product development, visual identity, packaging, and go-to-market work for brands navigating launch, growth, and retail readiness. Her background includes VP-level brand and marketing roles and work with globally recognized brands such as P&G’s SK-II, LVMH’s Ole Henriksen, Sephora, and mass retailers including Ulta, Target, CVS, and Walgreens. At 8Rue, Kellie partners with founders and teams at pivotal moments - helping brands clarify positioning, build strategy-backed creative systems, and design branding that holds up as they scale. The agency recently supported a full rebrand and national rollout for a period care brand launching in 650+ Ulta stores. Not just beautiful. Built to last. Kellie is passionate about helping founders move beyond “pretty branding” and toward intentional, strategic brand building that supports long-term growth.
How to Actually Read Your P&L (And What to Look For)
A practical guide to turning your profit and loss statement into a real decision-making tool.
What I'd Tell My Pre-Kids Founder Self About Scaling
Growth looks different on the other side of motherhood. These founders share what they wish they'd known earlier about scaling, sustainability, and the village that makes it all possible.
The Systems That Make My Business Work as a Mom
Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
.avif)
5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
%20These%20Founders%20Swear%20By.avif)
.avif)
.avif)
Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
