Jenica Oliver

Jenica Oliver is a seasoned marketing executive and trusted partner for emerging consumer product brands seeking accelerated retail growth. With 20+ years of experience launching, scaling, and revitalizing national brands, Jenica serves as a fractional Chief Marketing Officer, delivering hands-on strategic leadership for companies aiming to expand their retail footprint. She excels at guiding executives and their teams through the complexities of retail marketing, providing the expertise and mentorship needed to develop lean or junior marketing talent and deploy effective go-to-market strategies.

Jenica’s approach is personal—emphasizing collaboration, clarity, and measurable results. She not only crafts tailored growth plans, but also empowers in-house teams—bridging the gap between vision and execution. Her work is defined by a passion for nurturing bold ideas, developing high-performing marketers, and driving sustainable brand momentum. Through every partnership, Jenica’s leadership brings focus, confidence, and a clear path to lasting retail success that brands can't get anywhere else.