Jennifer Tsay isn’t your typical tech founder. As Co‑Founder & CEO of Shoott, she’s built a nationwide, on-demand photography platform that merges accessibility with professional artistry, reshaping how everyday people experience professional portraiture.
Since launching Shoott in 2018, Jennifer has scaled the company to 60+ U.S. cities, surpassed $10MM in revenue, and achieved profitability without raising beyond a seed round. Before Shoott, Jennifer thrived in high-stakes environments like investment banking and corporate finance. But it was her work as a professional actor (she was also once a resident artist at NYC’s Flea Theater), that deeply shaped her leadership style as being intuitive, human-centered, and always focused on narrative. Today, that creative instinct fuels Shoott’s unique brand of service, which is emotion-forward, people-first, and radically accessible.
Jennifer brings rare dual fluency in both analytical and creative strategy. Under her leadership, Shoott offers free 30-minute outdoor photo sessions, compensates photographers with at least $100/hour, and retains a 4.9-star average rating. She’s been recognized in Forbes Next 1000, Brit + Co’s “Founders We Love,” and is an Entreprenista 100 winner. These honors reflect her continued advocacy for sustainable business models, inclusive economies, and creative empowerment.

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