Nicole Lewis-Keeber, MSW, LCSW, ACC, is a licensed clinical social worker, certified coach, business therapist, author, and keynote speaker, and the creator of the Trauma Conscious Business® framework. In 2015, she started noticing a pattern across her clinical practice: capable, driven founders hitting the same walls, no matter how much strategy they applied. That observation grew into a decade of research and clinical work, and eventually into Trauma Conscious Business®, now used by over 100 leaders and coaches globally, along with the Emotional Operating System™, her four part method for tracing business patterns back to their root: Recognize, Reveal, Relief, Rewire. Nicole runs two businesses. Through her coaching practice, she works directly with founders generating half a million dollars and above who suspect their real ceiling has nothing to do with strategy at all. Through Insightful Work, her leadership coaching and training company, she brings trauma informed practices into Fortune 500 companies, nonprofits, and school systems. Nicole is the author of two books, including How to Love Your Business, and trained with Brené Brown's Dare to Lead™ team. Her work has been featured on NPR, in Fast Company, and in Medium. Her core belief guides all of her work: a business is a relationship, not a machine, and it deserves to be treated like one.
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Explore grants for women founders accepting applications in August 2026, including the $5,000 Entreprenista Evolve Grant presented by IT Cosmetics.
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A practical guide to turning your profit and loss statement into a real decision-making tool.
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Forget hustle culture. These mom-founders built intentional systems like time-blocked calendars to outsourced meal prep, that let them lead their businesses and show up for their families.
What Founders Really Pay Themselves at Every Stage
A transparent look at founder compensation and how it actually evolves as your business grows.
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5 Ways Community Can Be Your Greatest Visibility Strategy
Discover 5 ways community can become your most powerful visibility strategy and help women founders grow their brand, credibility, and opportunities.
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Why Your Personal Brand is Your Greatest Business Asset
Discover how personal branding can transform your business journey from Stephanie Cartin, co-founder of Socialfly and Entreprenista.
The Decision I Would Undo If I Could
Staying invisible too long. Waiting for outside permission that was never coming. These founders share the decisions they'd undo and what finally changed because of them.
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Built Together: Mother-Daughter Duos Redefining What It Means to Scale a Business
These mother-daughter co-founder pairs are proof that some of the most powerful business partnerships start at the kitchen table.